CALL US   800-380-5040

Announcing National Education Brand: American Retirement Institute

Industry Inside Impact Marketing | February 12, 2019

Announcing Our National Education Brand: American Retirement Institute

After months of preparation, Impact Partnership is proud to announce the launch of our national classroom-style educational courses available for all Impact advisors.

Operating under the national brand, American Retirement Institute, Impact advisors will have the opportunity to reach a new type of prospect through our educational course, Retirement Today.

We developed this course because we understand consumers are changing the way they gain knowledge and make important financial decisions for their future. While dinner seminars are certainly still highly effective for many advisors we work with, our Retirement Today course provides another opportunity to get in front of a new type of consumer.

This course does not promote or endorse any specific products or companies and positions the advisor as an educator. We want to help you reach a targeted audience with specific needs and better assist them with the challenges of retiring in today’s environment.

American Retirement Institute was created with the advisor in mind. We wanted to offer classroom-style courses to all Impact advisors, whether you hold your series 65 license or just your life license. You can hold the class over one or two nights, depending on your licenses and presentation style. You can also choose to charge for the courses or offer them for free to your community.

I would recommend discussing what makes the most sense for your market and practice with your marketing manager.

All the materials are plug-and-play and are ready for you to get started TODAY.

Here’s a quick overview of what we have prepared for you:

  1. National workshop brand
  2. Compliance-approved presentations
  3. Workbooks for your students
  4. Training videos & scripts
  5. Direct mail piece
  6. Facebook ads
  7. Lead-tracking system with email and text follow-up

We’ve developed a few different ways to drive attendance to your Retirement Today course through direct mail and digital advertising. In line with normal Impact standards, this is offered to you at OUR cost, helping you save and properly allocate your marketing budget.

If you’re unfamiliar with classroom-style courses, I recommend trying at least one in 2019. If you’re having success with dinner seminars or library workshops, I don’t recommend stopping those completely and starting with the classroom-style course. Work with your marketing manager to decide when to add in an ARI course to help complement your current marketing strategy.

If you’re just as excited as we are to add this to your marketing mix, reach out to your Impact Sales Coach or Marketing Manager today to get started.

Written on February 12, 2019 by:

Alexandra House

Alexandra House As Impact’s VP of Marketing & Brand Manager, Alex oversees all of marketing, helping the team bring new solutions to advisors’ practices through referral development, digital advertising, branding, and direct mail. Before joining the Impact team, Alex specialized in high-end magazines at a national publishing firm. Originally from North Carolina, Alex enjoys cheering on the Tar Heels with her husband.

Like what you’ve read? Subscribe to Impact's blog.