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New Year’s Resolutions

Marketing | January 16, 2018

The time has come – it’s a brand-new year! 365 new opportunities are waiting for you to take advantage of them. A lot of people concentrate on personal objectives when a new year begins: eat better, exercise more, read more books, etc. Today, we’ll focus on resolutions for growing your business.

Here are our top four recommended resolutions we know you can keep and that will help you achieve your goals for 2018:

  1. Evaluate your practice. When it comes to looking at your practice, dig deep. Start with your brand – when was the last time it was refreshed? Does it still represent the advisor and practice you’ve grown to become? The beginning of the year is the best time to focus on your brand because it will set the foundation for the rest of the year. Your Impact Marketing Manager can not only help you evaluate your brand but can also help organize the right brand relaunch to your client and prospect database, so they understand and support the change in your practice.Another question is did you target the right prospects? What are the common characteristics of your best clients and how do you find more people just like them? The days of mass marketing to any person getting ready to retire are over. Be specific about who you WANT to work with and focus your marketing efforts on where they are and what they like to do. Are they digital-savvy? Amp up your digital marketing this year; add a blog or become more active on your social media pages to keep your brand in front of prospects and open the door to more communication.
    By taking some time to evaluate your practice in the past year, you’ll have a better picture of the path you can take in 2018.
  1. Set Goals. How many times have we set a big goal for ourselves at the beginning of the year, determined to achieve this goal for the first week, and then fizzled out? It happens all the time – but you don’t have to experience the same results with your practice’s goals. Remember, goals should be S.M.A.R.T. (Specific, Measurable, Achievable, Realistic and Timely).

Specific: How many NEW clients do you want to help this year? How much premium do you want to add to your book of business? Have hard numbers to reach to keep you focused.

Measurable: You should be tracking your goals and measuring the results of the efforts you’re using to reach these goals. Make sure your goals can be measured to know the accomplishments you and your team are making.

Achievable: This seems obvious for any goal-setting, but sit back and ask yourself, “Is this something my team and I can achieve together, or is this out of our grasp without the appropriate resources to help us?”

Realistic: Focus on what’s actionable right now. You should only set goals you know are realistic for your timeline, team, and personal life. Every practice would love to double their business in one year, but is that realistic if you also want to spend more time with your family and go home at a reasonable hour every evening?

Timely: Don’t just focus on having these goals completed by December 31, 2018. Create shorter timelines to achieve steps toward your goal. Try focusing on having each step completed by the end of every quarter. Achieving goals for your practice is a team effort; once you’ve decided on 2018 goals, post them in a common area for the team to see as a reminder. Do a ‘temp check’ once per quarter to see if you are on track for achieving your 2018 goals.

  1. Create a marketing calendar. Mapping out your marketing activities will help keep you accountable. If mapping out the whole year sounds like a daunting task, start with one quarter at a time. If you haven’t already done so, set up a call with your Marketing Manager to plan your 2018 activities. Once you both sign off on it, print it out and post it for all of your employees to see and stay on track. This will also help make sure your invitations and support materials are completed on time, so you don’t keep pushing back your events because you’re not ready. A marketing calendar can ensure you’re prepared.
  1. Take Risks. If you’re not uncomfortable in your practice, how are you growing? You took a risk to start your business years ago – continue to take risks to grow. The perfect risks to take are in your marketing efforts. Have you thought about taking your practice over the airwaves, but were scared you wouldn’t be the best radio host? The team at Impact can help you do that and make you feel comfortable either behind the mic or in front of the camera. Have you been tossing around the idea of implementing digital marketing or automating some processes, but didn’t know where to start? The team at Impact can help coach you through media and help take some of the day-to-day tasks off your plate.

Want to learn more about how we can help? Click here to watch our latest Facebook Live to get the details.

Are you ahead of the game, and have you already thought about your goals? Call your Marketing Manager today to make sure we’re working to help keep you accountable to achieve more in 2018.

Written on January 16, 2018 by:

Alexandra House

Alexandra House Alex House is the director of marketing at Impact, supervising the marketing management team. She helps our team create and implement new marketing programs for our advisors such as new direct mail pieces, client appreciation events, 3rd party credibility, and more. In addition, Alex is on the phone with advisors every day, helping them plan their marketing strategy for the year and implementing different programs. Alex recently got married and grew up on the Outer Banks of North Carolina.

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