Sr. Financial Marketing Content Writer

Posted on August 15, 2023

Marketing | Full Time

Impact Partnership is a financial marketing and sales organization dedicated to helping independent financial advisors become household names in their communities. From branding and practice management to radio and digital marketing, our goal is to serve them well so they can serve American retirees well. At Impact Partnership, we look for teammates who exemplify our company values: positivity, humility, fun, integrity, excellence, and growth.

A successful candidate for this position thrives in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times. They have great attention to detail, stay updated on appropriate style guidelines, and will understand brand voice for consistency in messaging.

We understand you may not have experience in all of these responsibilities, but if you meet most of the criteria and are willing to learn, we’d love to hear from you!

RESPONSIBILITIES

  • Craft creative B2B and B2C content for multiple platforms, including emails, landing pages, digital advertising, video scripts, blogs, press releases and social media posts. Utilize keyword research and search engine optimization practices to create content that not only speaks to our audience but can also be found easily.
  • A solid understanding of financial services and the life insurance industry with the ability to think outside of the box and find unique, imaginative ways to promote our brands and services.
  • Oversee a small-but-mighty team of copywriters. Together, you will develop sales and marketing content for B2B and B2C audiences.
  • Work with the Compliance Team to ensure all content maximizes its impact while maintaining our company’s commitment to protecting our brand and clients in a highly regulated industry.
  • Conduct thorough research, both on our direct competitors and brands in other verticals, to find novel and unconventional ways to present financial content.
  • Collaborate with business partners and Creative Services colleagues to develop written communications that adhere to brand standards and help achieve business objectives.
  • Energetic about collaboration with ability to thrive in a high-volume, deadline-driven, fast-paced environment.

SKILLS & EXPERIENCE

  • Bachelor’s Degree or heavy creative experience
  • Must have 2-3 years of copywriting experience, preferably in the financial services industry and/or as a contributing writer for financial publications/articles.
  • We’re in a hybrid work environment, so must be willing to be in the office for half the week.
  • The ideal team member should:
    • Maintain a positive outlook
    • Work as a member of a team and be coachable
    • Be self-motivated
    • Be focused on serving clients

BENEFITS

Impact Partnership offers a positive and upbeat work environment; Medical, Dental, Vision, FSA (flexible spending)/Dependent Care, STD (Short Term Disability), Life Insurance, 401k (match), Holiday Pay and a very generous PTO (paid time off) benefit.

EEO STATEMENT

Impact Partnership LLC is an Equal Opportunity Employer. It is the policy of the company to provide equal opportunity for all teammates and applicants for employment without regard to race, color, creed, religion, gender, sexual orientation, national origin, age, marital status, mental or physical disability, pregnancy, military or veteran status, or any other basis prohibited by state or federal law. All employment is decided on the basis of qualifications, merit, and business need.

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