Podcasts have exploded in popularity in recent years: In 2019, studies have estimated that there are over 100 million weekly listeners to over 700,000 active podcasts in the United States.1

The power of podcasts

A podcast differs from a radio show in one key way: Podcast episodes are pre-recorded and on-demand, which means your audience can access it whenever and wherever they are.

You can use your podcast to supplement your radio or TV presence or as a stand-alone content generator. Use it to educate listeners on retirement and financial planning, update them about goings-on in your office, review the state of the industry, or whatever you like – having a podcast gives you ultimate creative freedom.