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Embracing Technology

Marketing Operations | March 2, 2017

As technology continues to rapidly evolve, it becomes more and more difficult to learn and implement the latest tech within your business. Today’s workflow is greatly influenced by the technology we use, and our customers experience this firsthand. It’s now more important than ever for business owners to embrace emerging technologies and stay ahead of the game.

The obvious and most important reason to embrace technology in your business is the competitive advantages it brings. An increase in speed, lower costs, and better organization all lead to a faster-growing business.

Customer Relationship Management (CRM)
CRM applications are the best way to stay connected to your customers. CRMs track your communication and sales analytics, as well as allow you to manage mass emails and run custom reports based on customer data. CRMs play a key role in maximizing every opportunity within your customer base and make managing contacts and communication easier than ever.

Websites
For many of your potential customers, your website is the first impression of you and your business. It’s a digital storefront that provides company information and can even help legitimize your company in the eyes of the average customer. Having a professional, up-to-date website is key to any successful business in today’s society. 

Bookkeeping and Accounting
Bookkeeping software has been around for quite some time, but surprisingly, many businesses are still not utilizing them. These programs allow quick and accurate gateways to many different accounting tasks and are a must for any business, no matter how small.

IT Infrastructure
Today’s new applications are only as good as the technology they run on. Because many of these applications rely on constant communication with servers and apps outside of your office, having the right office and home technology infrastructure provides a fast and smooth platform. Technology is rapidly advancing, and hardware is becoming obsolete quicker than ever. Keeping computers, laptops, mobile devices, modems, and routers all up to date will keep you from slowing down your daily production and allow you to embrace further advances in technology as they become available.

Written on March 2, 2017 by:

Jason Mangus

Jason Mangus Jason was born and raised in Atlanta, Georgia, and attended Kennesaw State University. After graduating from college, Jason worked as a consultant as well as a freelance Web Developer before joining The Impact Partnership in February 2016.

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