Embracing Technology

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As technology continues to rapidly evolve, it becomes more and more difficult to learn and implement the latest tech within your business. Today’s workflow is greatly influenced by the technology we use, and our customers experience this firsthand. It’s now more important than ever for business owners to embrace emerging technologies and stay ahead of the game.

The obvious and most important reason to embrace technology in your business is the competitive advantages it brings. An increase in speed, lower costs, and better organization all lead to a faster-growing business.

Customer Relationship Management (CRM)
CRM applications are the best way to stay connected to your customers. CRMs track your communication and sales analytics, as well as allow you to manage mass emails and run custom reports based on customer data. CRMs play a key role in maximizing every opportunity within your customer base and make managing contacts and communication easier than ever.

For many of your potential customers, your website is the first impression of you and your business. It’s a digital storefront that provides company information and can even help legitimize your company in the eyes of the average customer. Having a professional, up-to-date website is key to any successful business in today’s society. 

Bookkeeping and Accounting
Bookkeeping software has been around for quite some time, but surprisingly, many businesses are still not utilizing them. These programs allow quick and accurate gateways to many different accounting tasks and are a must for any business, no matter how small.

IT Infrastructure
Today’s new applications are only as good as the technology they run on. Because many of these applications rely on constant communication with servers and apps outside of your office, having the right office and home technology infrastructure provides a fast and smooth platform. Technology is rapidly advancing, and hardware is becoming obsolete quicker than ever. Keeping computers, laptops, mobile devices, modems, and routers all up to date will keep you from slowing down your daily production and allow you to embrace further advances in technology as they become available.

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Stephen Odom, CEO of The Impact Partnership


Chief Executive Officer

Stephen started in the insurance marketing business in 2001 as a new business consultant. In 2002 he was promoted to Director of Sales and built a 200 million book of business from scratch. By 2005, he was one of the top wholesalers in the country, working with some of the top financial advisors and insurance agents across the USA. In 2008, Stephen was promoted to Co-President of one of the largest IMOs in the country.

In 2011, Stephen continued his entrepreneurship path and co-founded The Impact Partnership, an INC 5000 company. Stephen is responsible for the strategic vision of Impact and is laser-focused on creating a culture of growth for both internal teammates and our amazing customers.

Stephen lives in Kennesaw, GA, with his wife of more than 20 years, Kendra. They are blessed with three beautiful children Katie, Tyler, Anna Brooke, and Laya, their German Shepherd and Luna, their BernieDoodle.