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Our Story

Helping Financial Advisors & Insurance Professionals

It all started with a dream and a team: To grow financial professionals’ practices by partnering them with a team of talented marketers and industry veterans.

“Be where your feet are. Don’t dwell in the past or stress over things that have already happened or may happen. Just be in the moment and focus on the here and now. Be happy today. Work hard today. Love each other today. We can’t change yesterday and none of us are promised tomorrow.”

– Stephen Odom, CEO

Our Mission

At Impact Partnership, our mission is to revolutionize the financial services industry.

We transform independent financial advisors into successful, self-sufficient entrepreneurs with practices that can compete against the world’s largest corporations. We also help Americans retire with added confidence by empowering independent financial advisors in their local communities and working with insurance companies to design and distribute innovative products.

The main reason financial advisors and insurance professionals come to work with us? The people and the partnership.

OUR VALUES

Values define direction, which is why we’ve chosen ours very carefully. Every decision we make is determined by filtering them through the following six core values:

GRIT
icon for positivity core value
POSITIVITY
Star icon for excellence core value
EXCELLENCE
GET IT DONE MINDSET
Love hands icon for fun core value
INVESTED
Conversation icon for humility core value
COACHABLE

Our History

We joke that we’re a 10-year-old startup simply because of the passion and drive that continues to steer our business. We are hands-in-the-pile cheerleaders for our advisors’ practices and simultaneously their business and marketing coaches. Dedicated to constant growth and innovation, you’ll see how we came to be the dynamic team we are today in the timeline below.
Our story of Thomas and Alex reflecting in the hallway
One of our financial advisors working with a client

“Finding the Impact Partnership and working with them helped grow my practice and build a team of people around me, as if they were in my back office helping me with marketing, operations, and sales.”

- Abe A.

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Stephen Odom, CEO of The Impact Partnership

STEPHEN ODOM

Chief Executive Officer

Stephen started in the insurance marketing business in 2001 as a new business consultant. In 2002 he was promoted to Director of Sales and built a 200 million book of business from scratch. By 2005, he was one of the top wholesalers in the country, working with some of the top financial advisors and insurance agents across the USA. In 2008, Stephen was promoted to Co-President of one of the largest IMOs in the country.

In 2011, Stephen continued his entrepreneurship path and co-founded The Impact Partnership, an INC 5000 company. Stephen is responsible for the strategic vision of Impact and is laser-focused on creating a culture of growth for both internal teammates and our amazing customers.

Stephen lives in Kennesaw, GA, with his wife of more than 20 years, Kendra. They are blessed with three beautiful children Katie, Tyler, Anna Brooke, and Laya, their German Shepherd and Luna, their BernieDoodle.