Facebook is the place for social media marketing

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Baby boomers are active on social and we’ve got the numbers to prove it!

AdWeek recently published an article outlining how social media can be used to reach senior citizens.

With Nielsen reporting that the 50+ demo is spending more and more time time on social outlets, now is the time to take your practice digital — starting with Facebook.

The article cites that you aren’t going to find baby boomers on Snapchat or Instagram anytime soon, but they are joining Facebook in droves in order to keep up with their families.

Jump on the Facebook bandwagon and reach people that might not be exposed to your traditional marketing.

Your Impact Marketing Manager is a great resource if you are looking to learn more about how Facebook advertising can work for your practice.

Outside of buying ad space on Facebook, look to your local community for pertinent influencers, who senior citizens and baby boomers look up to.

“Social influencers who are peers of your target demographic or people who produce content designed to engage them can tell personal and unique stories that highlight key messages around your product. This creates relevancy and builds awareness with seniors 65-plus. Working with influencers who have first-hand knowledge of your subject matter and who are used to communicating with this older demographic will give you an authentic voice and more organic, meaningful content.”

Once your content is deemed sharable and creditable, you’ll be one step closer to turning a prospect into a client.

To read the actual AdWeek article, click here.

Call us and we’ll help you plan a social strategy that works for your market.

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Stephen Odom, CEO of The Impact Partnership


Chief Executive Officer

Stephen started in the insurance marketing business in 2001 as a new business consultant. In 2002 he was promoted to Director of Sales and built a 200 million book of business from scratch. By 2005, he was one of the top wholesalers in the country, working with some of the top financial advisors and insurance agents across the USA. In 2008, Stephen was promoted to Co-President of one of the largest IMOs in the country.

In 2011, Stephen continued his entrepreneurship path and co-founded The Impact Partnership, an INC 5000 company. Stephen is responsible for the strategic vision of Impact and is laser-focused on creating a culture of growth for both internal teammates and our amazing customers.

Stephen lives in Kennesaw, GA, with his wife of more than 20 years, Kendra. They are blessed with three beautiful children Katie, Tyler, Anna Brooke, and Laya, their German Shepherd and Luna, their BernieDoodle.