Posted in Marketing | Posted by Impact Partnership
Posted on April 24, 2017
Welcome to the new and improved ImpactPartner.com. You’ve probably noticed that things look a little different on the site, and you’d be right. We had a major makeover recently, and we’re excited to share our new look with you.
Why the sudden change?
It may seem sudden, but our facelift has been months in the making. And while our previous versions weren’t bad, there’s always room for improvement. So, I’m going to walk you through why we changed our site, what we changed, and why you need to know about it.
First things first
We changed our site because we changed. As a company, we are constantly evolving and growing, and that means we needed to update our objective. We’ve spent so much time and energy working hard for our advisors that it was time we took our own advice, to be honest.
Our goals were clear. It was time to dedicate a team to improving our SEO, showcasing our authenticity, and increasing awareness of our brand. It was time to pull back the curtain and show you who we are and why you should work with us.
We all want to be No. 1
The biggest change is that our new site is NOT a single-scroll site anymore. We’ve added page links (navigation) at the top so you can click through the site rather than scroll through a single page to get all the info. Scrolling sites have been popular recently because they allow for interesting functionality and have a simpler feel. While they may appear to be easier to navigate (you don’t have to do all that clicking, after all) these sites actually require more of the user because they have to work to find the information (scrolling and scrolling and scrolling) instead of being able to get to it with one simple click.
These single-scroll sites aren’t doing us any favors when it comes to SEO (search engine optimization) either. But before we even begin to worry about what the site will look like, we have to think about how to get people to find us in the first place. And to do that, we need to rank in Google. Having multiple pages to click through on our site ultimately gives those Google SEO minions more to read through and more content to index.
If you attended April’s Digital Marketing Summit, you heard our lead web developer and our director of marketing explain that CONTENT IS KING. While this may be a tired expression, it doesn’t change the fact that it still rings true. The more content you have, the more that Google can index. And what I mean by that is you need more words for Google to read and file away. That way, when people search for you using your industry, location, name, or other identifier (keyword), YOU SHOW UP. This includes blogging. It requires a little more effort — because an effective blog is an active blog — and that means you need to post regularly. Think about two times a week. And, it needs to be original content. Using someone else’s content is a surefire way for Google to say “nuh-uh,” and push you right on down the page.
A picture is worth a thousand words
Another big change you may have noticed is that we used our actual employees and partners in all our photographs. If you’ve ever been to our office for a visit, you may recognize some of these faces. That’s because every picture on our site is real. No stock photography here, folks. Those friendly ladies sitting in that conference room actually work here and are working hard for you right now — probably as you read this blog. The compliance officers having a meeting in our creative space are your compliance officers who listen to your radio show and read what we produce for you.
We strive for authenticity every day. In everything we do. And, when we say we’re a family, we mean it. You can see it in our photos.
Look at this stuff. Isn’t it neat?
We’ve been innovating and creating and leading the industry for a number of years. But we haven’t really been talking about it until recently, not outside of these walls anyway. And we definitely weren’t showcasing our work on the previous site. That’s changed. And we’re so happy it did. Because you deserve to see what we can do for you.
Our new site features client work like you haven’t seen before because, well…you haven’t. And with the top creative team in the industry — consisting of designers, writers, web developers, and more — you won’t see it elsewhere. It’s prime time to start bragging on our teams, so we put pen to paper, fingers to keys, to tell you about the amazing teams we have here, in every department, that are working for you. Our site is now organized by department so you can take a deeper look at how each team helps you grow with and adapt to this ever-changing industry.
We’re not keeping any secrets, and we’re putting it all out there. If you want to see more of the great stuff we can do, tour the office, or step inside our in-house video and radio studios, reach out to an Impact team member today. We’d love to have you in for a visit.