Kickoff 2017 Recap

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Our office is buzzing, and our team is hard at work after our big event last week at the beautiful Westin Lake Las Vegas. Kickoff 2017 brought more than 100 of our top advisors together to share new ideas and innovations to take their practices to the next level in 2017. Weren’t able to attend last week? No worries, we’ve got you covered with a quick recap below.

BIG Ideas

Two top advisors kicked off the event by sharing experiences and processes that helped them write tens of millions in FIA premium and AUM. Darrell Bryant shared his first appointment secrets that helped him write $66MM in premium in 2016 and how he’s planning to break $70MM this year. David Hicks enlightened us with how technology has transformed his practice and showed us the tools he uses every day to reach a new demographic.

And we can’t forget about our mentor breakout sessions, when we heard big ideas from eight top practices around the country. We talked about implementing small, consistent referral events to stay in touch with clients and create comfortable environments to invite more referrals. We also learned how to motivate your support staff to hit monthly and yearly goals and drive more referrals than ever before through bonuses.

For more BIG ideas from our mentors, make sure to check out our Twitter feed.

Next Level

While our advisors were swapping ideas, our special guests were launching new efforts to take the industry to the next level. Our Chief Media Officer, Mark Richards, shared how advisors grew their practices exponentially using radio and TV and what’s next for Impact Media. Impact is proud to announce we have launched a nationally syndicated radio show, Impact Your Money, hosted by licensed and legendary radio hosts. Available for Impact advisors, the show is dedicated to helping you expand your radio presence and drive leads without needing to take the time out of your busy week to record a show on your own.

And if that wasn’t enough, our new partners launched innovative ways to reach untapped premium through structured settlements. With $600 BILLION in settlement opportunities, this new path can transform our industry.

Digital, Digital, Digital

On the final day of our event, we unveiled three innovative digital marketing programs we’ve been working hard on for months. With over 19 million baby boomers spending 27 hours per week online, it’s time to make sure your marketing efforts evolve to reach this new demographic. Impact is proud and excited to help our advisors take their marketing to the next level in 2017 with Facebook advertising, SEO, and email marketing automation. We’ll help drive leads, grow awareness, and increase conversions using our comprehensive programs and experienced digital marketing team.

As you can see, we had a busy few days, but we’re more than ready and excited to start implementing these new ideas and strategies to help our advisors. Big thanks to our team, sponsors, speakers, and advisors. We couldn’t have imagined a better way to kick off 2017.

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Stephen Odom, CEO of The Impact Partnership


Chief Executive Officer

Stephen started in the insurance marketing business in 2001 as a new business consultant. In 2002 he was promoted to Director of Sales and built a 200 million book of business from scratch. By 2005, he was one of the top wholesalers in the country, working with some of the top financial advisors and insurance agents across the USA. In 2008, Stephen was promoted to Co-President of one of the largest IMOs in the country.

In 2011, Stephen continued his entrepreneurship path and co-founded The Impact Partnership, an INC 5000 company. Stephen is responsible for the strategic vision of Impact and is laser-focused on creating a culture of growth for both internal teammates and our amazing customers.

Stephen lives in Kennesaw, GA, with his wife of more than 20 years, Kendra. They are blessed with three beautiful children Katie, Tyler, Anna Brooke, and Laya, their German Shepherd and Luna, their BernieDoodle.