The new year is here! At this point, you’ve (hopefully) already built your calendar for the upcoming year, including planning your events for Q1. Now it’s time to execute those plans.
Using the holidays as an excuse to gather with your clients and build referrals is a great idea — but why stop at Christmas and Fourth of July? Valentine’s Day is an excellent opportunity to get in front of your clients and show them some love in a more casual setting.
Here are some common objections we hear to Valentine’s Day events:
To which I would respond:
This event doesn’t have to be filled with red balloons and hearts – the purpose is to have a reason to show appreciation to your clients and get to know their friends. By inviting your clients to spend time with you in a fun and informal setting, you’re giving them an extra, informal opportunity to ask you questions and make appointments.
You could even make the event high-end by:
You won’t have to beg your clients to attend an event like this. I guarantee your clients will want to attend next year’s event, if done correctly.
When you go all-out for your clients, they’ll do likewise for you.
Unfortunately, an extravagant event isn’t always feasible. If your budget or schedule doesn’t allow for this, still continue the communication and appreciation to your clients through a few different ideas:
The ideas are endless, but execution is key.