Messaging – Keep it Consistent!

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Over the last few weeks we’ve been discussing ways to set yourself up for a successful second half. We’ve covered evaluating goals, pre-planning, hosting client appreciation events, and automating emails. Now, to wrap it up with a pretty bow, let’s discuss keeping your messaging consistent across all communication platforms.

You’ve filled your calendar with seminars, scheduled email communications, and client appreciation events — now you need to make sure everyone knows what you have happening in your practice. Have a RMD seminar coming up in September? Your newsletters, email blasts, and social media posts should contain the dates, time, and venue of that event so your clients can help spread the word for you.

If you have your calendar firm, consider making handouts with your upcoming events to hand out at your events. Giving consumers visibility to what’s going on in your firm could potentially turn a prospect into a client. Knowing what’s coming up in advance also gives clients an opportunity to invite their friends and family as guests to an upcoming event. This will increase the number of people that you can get in front of without increasing your advertising budget — a real win-win!

Are you on the radio or TV? Make sure that you are sharing your events over the airwaves! Be sure to work with your marketing manager and your radio/TV co-host to ensure that you are communicating the same consistent message on the airwaves when it comes to your upcoming events. Far more people will hear about your events on radio or TV than will receive your message via a direct mail piece or email blast — don’t lose out on these valuable leads.

For more, contact your Impact team member for more information on how to consistently get your message out.

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Stephen Odom, CEO of The Impact Partnership


Chief Executive Officer

Stephen started in the insurance marketing business in 2001 as a new business consultant. In 2002 he was promoted to Director of Sales and built a 200 million book of business from scratch. By 2005, he was one of the top wholesalers in the country, working with some of the top financial advisors and insurance agents across the USA. In 2008, Stephen was promoted to Co-President of one of the largest IMOs in the country.

In 2011, Stephen continued his entrepreneurship path and co-founded The Impact Partnership, an INC 5000 company. Stephen is responsible for the strategic vision of Impact and is laser-focused on creating a culture of growth for both internal teammates and our amazing customers.

Stephen lives in Kennesaw, GA, with his wife of more than 20 years, Kendra. They are blessed with three beautiful children Katie, Tyler, Anna Brooke, and Laya, their German Shepherd and Luna, their BernieDoodle.