New Impact Brand & Website

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When you launch a new brand, you have to take a look at the past to get a glimpse at what’s in store for the future. The original Impact Partnership logo contained some friendly typefaces, and one unique mark, which we’ve come to call “The Pinnacle.”

The Pinnacle is an emblem for how we partner with our financial advisors. While the words “Impact” and “Partnership” are pretty powerful on their own, connecting the two positively changes the way our advisors work, pointing their practices upwards and onwards.

Over four years of use, with a range of color variations and implementations across web, print, and video mediums, we knew all the strengths of our original logo mark. We knew that we needed to continue Impact’s position at the forefront of our industry as a smart, forward-thinking, and innovative organization. By keeping the pinnacle to signify growth, the overlapping shapes in the mark signify our partnership with the advisor.

The new website design is a continuation of that brand growth and highlights five key areas of support for our clients. Created with the user’s experience firmly in mind, the website has been designed using the latest technology so the site is compatible with today’s browsers and mobile devices.

This new identity and website is an evolution of our previous branding and speaks to the responsive nature of our business. We are consistently looking to gather the most influential and functional ways to communicate with our advisors, and the new brand and website are integral parts of that dialogue.

We’re very excited to share this new era for Impact, and a new era for our advisors.

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Stephen Odom, CEO of The Impact Partnership


Chief Executive Officer

Stephen started in the insurance marketing business in 2001 as a new business consultant. In 2002 he was promoted to Director of Sales and built a 200 million book of business from scratch. By 2005, he was one of the top wholesalers in the country, working with some of the top financial advisors and insurance agents across the USA. In 2008, Stephen was promoted to Co-President of one of the largest IMOs in the country.

In 2011, Stephen continued his entrepreneurship path and co-founded The Impact Partnership, an INC 5000 company. Stephen is responsible for the strategic vision of Impact and is laser-focused on creating a culture of growth for both internal teammates and our amazing customers.

Stephen lives in Kennesaw, GA, with his wife of more than 20 years, Kendra. They are blessed with three beautiful children Katie, Tyler, Anna Brooke, and Laya, their German Shepherd and Luna, their BernieDoodle.