When you launch a new brand, you have to take a look at the past to get a glimpse at what’s in store for the future. The original Impact Partnership logo contained some friendly typefaces, and one unique mark, which we’ve come to call “The Pinnacle.”
The Pinnacle is an emblem for how we partner with our financial advisors. While the words “Impact” and “Partnership” are pretty powerful on their own, connecting the two positively changes the way our advisors work, pointing their practices upwards and onwards.
Over four years of use, with a range of color variations and implementations across web, print, and video mediums, we knew all the strengths of our original logo mark. We knew that we needed to continue Impact’s position at the forefront of our industry as a smart, forward-thinking, and innovative organization. By keeping the pinnacle to signify growth, the overlapping shapes in the mark signify our partnership with the advisor.
The new website design is a continuation of that brand growth and highlights five key areas of support for our clients. Created with the user’s experience firmly in mind, the website has been designed using the latest technology so the site is compatible with today’s browsers and mobile devices.
This new identity and website is an evolution of our previous branding and speaks to the responsive nature of our business. We are consistently looking to gather the most influential and functional ways to communicate with our advisors, and the new brand and website are integral parts of that dialogue.
We’re very excited to share this new era for Impact, and a new era for our advisors.