Everyone loves getting new leads, but how do we know where most of our time, effort, and — most importantly — MONEY are going?
In this industry, we often hear that “past performance does not guarantee future results.” While that can be true of a product, it’s sometimes untrue when it comes to marketing efforts.
One thing that’s important when evaluating your strongest and weakest marketing streams is to consider what’s worked in the past: Where is most of my money and time going? What do I most enjoy putting my time into? Where are the majority of my leads coming from?
If you haven’t already heard, we’re happy to announce that Impact released a fully comprehensive document that translates all of your marketing data into a visible guide that shows your year-to-date results. We call it Practice Performance, and not only can you track your entire spending all the way to the cost per client, but you can also be proactive about your marketing calendar and evaluate your results as you go.
Here are some Practice Performance highlights we’re most excited about:
The goals of this tracking tool are two-part: proactive and reactive.
Your marketing manager can create a fully comprehensive plan based on everything they know about you and your practice, including:
All of this will be considered when creating your fully customized plan.
Then, when evaluating next year’s goals, you and your marketing manager can look back on the previous year’s results and continue to capitalize on what has worked well for your marketing and change or eliminate what hasn’t.
So many variables will now be quantified and trackable, such as time of year, call to action, topic, event type, etc.
This is just another way that we want to partner with you and help you grow your practice. Your success is our success. Call your marketing manager to find out how to implement this into your practice.