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Seminar Domination: 3 Secrets for Success

Marketing Seminars | August 15, 2016

You know those seminars where everyone is constantly checking the clock, attendees are paying more attention to their cell phones than the presenter, and the presenter drones on in monotone for what seems like hours?

To prevent this from happening to you, we’ve spoken with advisors all over the country to come up with 3 tips to help you dominate your next seminar:

1. Your Appearance Matters.

Money is serious business. Dressing professionally and with a purpose will let your attendees know you’re the right person for the job. Paying attention to the little details, like polishing your shoes, wearing a belt, and sprucing up your hair will show that you know even the smallest details matter.

However, appearance goes beyond your outfit and accessories. The seminar room should also be professional and attractive to the eye. Remove the fake flowers and out-of-date decor. Make sure you have a large presentation screen that can easily be seen from any angle. Use a microphone system to ensure that everyone can hear you. And remember the small touches, like a laser pointer. These extra details give you the professional presence that attendees will appreciate.

2. Brand Yourself at Every Opportunity.

One of the most important features is an overall professional appearance. However, this professional appearance also extends to your PowerPoint presentation.

A custom presentation designed to match and display your brand offers the look and feel of a true professional, but don’t put all of the information in the PowerPoint. You want to ensure your attendees have a reason to pay attention. Instead, give them the main points, along with branded pens and notepads, so they can write down the important details. Use other pieces of your custom branding materials throughout your seminar, such as folders and notepads.

3. Make Your Presentation Interactive.

While the appearance of the presenter, the room, and the presentation are all crucial details, the most important aspect is the effectiveness of your presentation.

The key to keeping your attendees’ attention is making your presentation interactive. Play games like retirement trivia. Give out prizes for correct answers.* Make attending and participating fun.

Use material developed with input and influence from a proven producer. By using techniques that have been researched and tested for success, you know the presentation is boiled down to its most important points that people will respond to and appreciate.

With these 3 tips to presentation perfection and a little preparation from a solid checklist, your next seminar should go off without a hitch.

*Please remember to check your state statutes to understand your gifting limit for each client.
For insurance professional use only. Not for distribution to members of the public.

Written on August 15, 2016 by:

Alexandra House

Alexandra House As Impact’s VP of Marketing & Brand Manager, Alex oversees all of marketing, helping the team bring new solutions to advisors’ practices through referral development, digital advertising, branding, and direct mail. Before joining the Impact team, Alex specialized in high-end magazines at a national publishing firm. Originally from North Carolina, Alex enjoys cheering on the Tar Heels with her husband.

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