The Power of Impact Radio for Financial Advisors

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February 13 is World Radio Day, and we have a lot to celebrate! Impact’s in-house radio team is one of our most effective ways for helping advisors expand their reach and generate leads. If you don’t know about the power of Impact Radio, we’re here to break it down for you.

The History of Impact Radio

In our first year of business, we knew that we wanted to do radio – and we wanted to do it the right way. No outsourcing. No third-party producers. Nothing but cost-effective, high quality radio, 100% in house. That’s why we built our first in-house studio in 2012, outfitted with state-of-the-art equipment that allowed us to produce the highest quality content possible.

Next came an amazing team. Our radio team is made up of several Radio Hall of Famers, stellar cohosts and editors, and radio veterans with experience working for companies like ABC, Walt Disney, and more media powerhouses.

For the past eight years, we’ve been helping independent financial advisors and agents transform themselves into local celebrities through a combination of credibility building opportunities and excellent content.

Build Credibility with Impact Radio

Having a professional radio show is a great way to establish yourself as a financial authority in your area. When clients and prospects hear you on the air discussing their most pertinent financial concerns, they’ll know you are someone they can trust to help address those concerns.

In addition to providing you with stellar radio content, Impact radio advisors also have the opportunity to attend our elite On Tour events. On Tour allows us to connect financial advisors and agents with some of the biggest names in entertainment, including Dolly Parton, Tucker Carlson, Journey, and more for meet-and-greets and interviews to use on their radio shows. Imagine what your clients and prospects will think when they hear you discussing your practice with Peter Frampton or Brad Paisley. On Tour opportunities are often a game changer for advisors in our radio program.

What You Get with Impact Radio

When you get on the air with Impact, you get access to your very own team of radio masters, including a copywriter, cohost, editor, and producer, all standing by to help you create and deliver winning content that converts. They’ll help you craft the perfect call to action for your radio show, and even deliver the finished product right to your local station.

Can’t make it to one of our ten in-house studios? No worries – all of our advisors on the radio get their very own Impact Studio Recording Kit, which allows them to transform their home or office into a state-of-the-art recording studio. You still get all the benefits of working with Impact Radio but can record your show from the comfort of your home turf.

Our team of media buyers can also get you great deals on peak airtime, so your show airs when people are sure to hear it. Best of all, we never charge a commission on any of our radio services.

Our Radio team also recently introduced a new aspect of the department: podcasts! Podcasts are one of the most popular forms of media today, and their prevalence has exploded in recent years. Adding a podcast to your practice is a great way to reach more prospects than ever before. They allow you to deliver engaging, evergreen content for your audience to access on their own time, and it’s a great way to repurpose content from your radio show.

The power of Impact Radio is unmatched in our industry. If you want to learn more about how you can get on the air with Impact, contact us today.


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Stephen Odom, CEO of The Impact Partnership


Chief Executive Officer

Stephen started in the insurance marketing business in 2001 as a new business consultant. In 2002 he was promoted to Director of Sales and built a 200 million book of business from scratch. By 2005, he was one of the top wholesalers in the country, working with some of the top financial advisors and insurance agents across the USA. In 2008, Stephen was promoted to Co-President of one of the largest IMOs in the country.

In 2011, Stephen continued his entrepreneurship path and co-founded The Impact Partnership, an INC 5000 company. Stephen is responsible for the strategic vision of Impact and is laser-focused on creating a culture of growth for both internal teammates and our amazing customers.

Stephen lives in Kennesaw, GA, with his wife of more than 20 years, Kendra. They are blessed with three beautiful children Katie, Tyler, Anna Brooke, and Laya, their German Shepherd and Luna, their BernieDoodle.