Overview
We’re a financial marketing and sales organization dedicated to helping independent financial advisors become household names in their communities. From branding and practice management to radio and digital marketing, our goal is to serve them well so they can serve American retirees well. At Impact Partnership, we look for teammates who exemplify our company values: Positivity, Excellence, Grit, Get it done mindset, Invested and Coachable.
Are you looking for an opportunity working in a dynamic and fast-growing company? The Impact Partnership is looking for a SEO/SEM Specialist to join our team!
If you’re positive, efficient, and motivated to take your career to the next level, we want you on our team
Responsibilities
- Working with the marketing team to develop and implement search engine optimization (SEO) and digital marketing strategies that increase the company’s search engine results rankings, build brand awareness, and drive sales leads
- Collaborating with and supporting the marketing team to align goals and develop holistic approaches to digital marketing strategies
- Developing, launching, and optimizing various Google, Facebook and/or Linkedin Ad Campaigns
- Partnering with the Marketing Copywriters to drive SEO in content creation and dynamic landing pages, consistently optimizing copy and campaigns for SEM
- Researching SEO recommendations and keywords to use throughout content while performing ongoing keyword discovery, expansion, and optimization
- Researching and analyzing competitor advertising links and content
- Developing and implementing link building strategy and working with the web team to ensure SEO best practices are properly implemented on newly developed websites
- Working with the director to set and manage campaign budgets
- Setting measurable goals and monitoring daily performance metrics to understand SEO and PPC strategy performance and implementing on-going A/B and user experience testing for ads, placements and landing pages
- Tracking, reporting, and analyzing SEO and paid search campaign performance and compiling detailed reports with proactive insights in order to achieve maximum ROI
- Overseeing accounts on search/social platforms (Google AdWords, Facebook Business Manager, SEMRush etc.) and maintaining partnerships with SEO and PPC ad platforms and vendors
- Staying up to date with SEM, PPC, and SEO trends
Qualifications
- Two years of experience in successfully developing and executing SEO, SEM, and PPC strategies and campaigns
- Knowledge of keyword research and data mining tools
- Solid knowledge of search engine algorithms and ranking strategies
- Ability to complete competitive analysis of other companies within the industry
- In-depth experience with website analytics tools, social ad platforms, and technologies, including but not limited to: Google Analytics, Google Search Console, SEMrush, Google AdWords, Facebook for Business, Linkedin Ads
- Experience with bid management tools
- Experience with A/B and multivariate experiments
- Familiarity WordPress or other content management systems
- Working knowledge of HTML and CSS
- Exceptional communication & time management skills
- Enthusiastic, flexible, and creative with problem solving with a high level of attention to detail
- Excellent ability to collaborate with internal teams
Work Location
- We pride ourselves on having a hybrid work culture that can become effective after 90 days of employment. Any exceptions made for flexibility or remote work status will be determined solely on a case- by-case basis.
- Remote/hybrid schedules are subject to change and based on performance/ business needs.
The above-mentioned job description is not intended to describe, in detail, the multitude of tasks that may be assigned; but rather to give the employee a general sense of responsibilities and expectations of his/her position. As the nature of business demands change so, too, may the essential functions of this position.
Benefits
The company offers a positive and upbeat work environment; Medical, Dental, Vision, FSA (flexible spending)/Dependent Care, STD (Short Term Disability), Life Insurance, 401k (match), Paid Parental Leave, Holiday Pay and a very generous PTO (paid time off) benefit. After 90 days of employment ability to work remotely (hybrid schedule).
EEO Statement
Impact Partnership LLC is an Equal Opportunity Employer. It is the policy of the company to provide equal opportunity for all teammates and applicants for employment without regard to race, color, creed, religion, gender, sexual orientation, national origin, age, marital status, mental or physical disability, pregnancy, military or veteran status, or any other basis prohibited by state or federal law. All employment is decided on the basis of qualifications, merit, and business need.
