SEO/SEM Specialist

Full Time

Overview

We’re a financial marketing and sales organization dedicated to helping independent financial advisors become household names in their communities. From branding and practice management to radio and digital marketing, our goal is to serve them well so they can serve American retirees well. At Impact Partnership, we look for teammates who exemplify our company values: Positivity, Excellence, Grit, Get it done mindset, Invested and Coachable.

Are you looking for an opportunity working in a dynamic and fast-growing company? The Impact Partnership is looking for a SEO/SEM Specialist to join our team!

If you’re positive, efficient, and motivated to take your career to the next level, we want you on our team

Responsibilities

  • Working with the marketing team to develop and implement search engine optimization (SEO) and digital marketing strategies that increase the company’s search engine results rankings, build brand awareness, and drive sales leads
  • Collaborating with and supporting the marketing team to align goals and develop holistic approaches to digital marketing strategies
  • Developing, launching, and optimizing various Google, Facebook and/or Linkedin Ad Campaigns
  • Partnering with the Marketing Copywriters to drive SEO in content creation and dynamic landing pages, consistently optimizing copy and campaigns for SEM
  • Researching SEO recommendations and keywords to use throughout content while performing ongoing keyword discovery, expansion, and optimization
  • Researching and analyzing competitor advertising links and content
  • Developing and implementing link building strategy and working with the web team to ensure SEO best practices are properly implemented on newly developed code
  • Working with the director to set and manage campaign budgets
  • Setting measurable goals and monitoring daily performance metrics to understand SEO and PPC strategy performance and implementing on-going A/B and user experience testing for ads, placements and landing pages
  • Tracking, reporting, and analyzing SEO and paid search campaign performance and compiling detailed reports with proactive insights in order to achieve maximum ROI
  • Overseeing accounts on search/social platforms (Google AdWords, Facebook Business Manager, SEMRush etc.) and maintaining partnerships with SEO and PPC ad platforms and vendors
  • Staying up to date with SEM, PPC, and SEO trends

Qualifications

  • Two years of experience in successfully developing and executing SEO, SEM, and PPC strategies and campaigns
  • Knowledge of keyword research and data mining tools
  • Solid knowledge of search engine algorithms and ranking strategies
  • Ability to complete competitive analysis of other companies within the industry
  • In-depth experience with website analytics tools, social ad platforms, and technologies, including but not limited to: Google Analytics, Google Search Console, SEMrush, Google AdWords, Facebook for Business, Linkedin Ads
  • Experience with bid management tools
  • Experience with A/B and multivariate experiments
  • Familiarity WordPress or other content management systems
  • Working knowledge of HTML and CSS
  • Exceptional communication & time management skills
  • Enthusiastic, flexible, and creative with problem solving with a high level of attention to detail
  • Excellent ability to collaborate with internal teams
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Work Location

  • We pride ourselves on having a hybrid work culture that can become effective after 90 days of employment. Any exceptions made for flexibility or remote work status will be determined solely on a case- by-case basis.
  • Remote/hybrid schedules are subject to change and based on performance/ business needs.

The above-mentioned job description is not intended to describe, in detail, the multitude of tasks that may be assigned; but rather to give the employee a general sense of responsibilities and expectations of his/her position.  As the nature of business demands change so, too, may the essential functions of this position.

Benefits

The company offers a positive and upbeat work environment; Medical, Dental, Vision, FSA (flexible spending)/Dependent Care, STD (Short Term Disability), Life Insurance, 401k (match), Paid Parental Leave, Holiday Pay and a very generous PTO (paid time off) benefit. After 90 days of employment ability to work remotely (hybrid schedule).

EEO Statement

Impact Partnership LLC is an Equal Opportunity Employer. It is the policy of the company to provide equal opportunity for all teammates and applicants for employment without regard to race, color, creed, religion, gender, sexual orientation, national origin, age, marital status, mental or physical disability, pregnancy, military or veteran status, or any other basis prohibited by state or federal law. All employment is decided on the basis of qualifications, merit, and business need.

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    Stephen Odom, CEO of The Impact Partnership

    STEPHEN ODOM

    Chief Executive Officer

    Stephen started in the insurance marketing business in 2001 as a new business consultant. In 2002 he was promoted to Director of Sales and built a 200 million book of business from scratch. By 2005, he was one of the top wholesalers in the country, working with some of the top financial advisors and insurance agents across the USA. In 2008, Stephen was promoted to Co-President of one of the largest IMOs in the country.

    In 2011, Stephen continued his entrepreneurship path and co-founded The Impact Partnership, an INC 5000 company. Stephen is responsible for the strategic vision of Impact and is laser-focused on creating a culture of growth for both internal teammates and our amazing customers.

    Stephen lives in Kennesaw, GA, with his wife of more than 20 years, Kendra. They are blessed with three beautiful children Katie, Tyler, Anna Brooke, and Laya, their German Shepherd and Luna, their BernieDoodle.