Results

Case Studies

Each financial advisor is different and their path to growth will be unique to their financial practice and market. These are some of their stories.

Impact case study with advisor Abe Abich

Virginia Advisor (Abe A.)

Joined Impact in 2014

From $2.5M FIA to $91.3M in total assets

Goal: Becoming the CEO of his practice

Needs: Branding, marketing strategies, credibility

Marketing Growth Plan

  • Brand promotion
  • Custom radio show
  • Expanded website
  • Improved seminars/workshops

Results

  • Expanded office/event space
  • New book release
  • Generated more prospects and leads
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Impact case study with advisor Greg Aler

Ohio Advisor (Greg A.)

Joined Impact in 2022

From $115M to $270.7M in total assets

Goal: Start TV and radio programs

Needs: Quality production and media buying

Marketing Growth Plan

  • Book Tour
  • YouTube lead generation program
  • Multi-market TV and radio promotion

Results

  • Amazon Best-Seller
  • Facebook campaigns
  • 8 major media markets served
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Florida Advisor (Charisse R.)

Joined Impact in 2013

From $1.6M FIA to $63.3M in total assets

Goal: Overall practice growth

Needs: Increased brand awareness

Marketing Growth Plan

  • Radio and podcast presence
  • Educational events
  • Community presence
  • Charitable organization involvement

Results

  • 37.5% increase in FIA in 2024
  • Immensely positive event feedback
  • Lead generation growth via media
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Impact case study with advisor Jim Cipriotti

Pennsylvania Advisor (Jim C.)

Joined Impact in 2020

From $40.1M FIA to $74.8M in total assets

Goal: Overall growth

Needs: Credibility, marketing system to write business

Marketing Growth Plan

  • Increased media presence
  • Email marketing campaigns
  • Identifying qualified clients

Results

  • Increased staff size
  • Implemented CRM system
  • $28.6M in new AUM
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Stephen Odom, CEO of The Impact Partnership

STEPHEN ODOM

Chief Executive Officer

Stephen started in the insurance marketing business in 2001 as a new business consultant. In 2002 he was promoted to Director of Sales and built a 200 million book of business from scratch. By 2005, he was one of the top wholesalers in the country, working with some of the top financial advisors and insurance agents across the USA. In 2008, Stephen was promoted to Co-President of one of the largest IMOs in the country.

In 2011, Stephen continued his entrepreneurship path and co-founded The Impact Partnership, an INC 5000 company. Stephen is responsible for the strategic vision of Impact and is laser-focused on creating a culture of growth for both internal teammates and our amazing customers.

Stephen lives in Kennesaw, GA, with his wife of more than 20 years, Kendra. They are blessed with three beautiful children Katie, Tyler, Anna Brooke, and Laya, their German Shepherd and Luna, their BernieDoodle.