8 Great Reads to Sharpen Your Social Media Skills

Reading Time: 2 minutes

It can be difficult to find free time during the holidays. When you do have a moment to spare, why not read a good book or two, especially if it helps you become a powerhouse in digital marketing?

If you’re an advisor trying to break through the digital space, it can be easy to get overwhelmed. To help you out, our digital team has created a list of must-read guides to dominating social media.

Remember! Social media rules are different for financial professionals. Always check with your marketing manager and our compliance team to ensure you’re staying within the safety zone.

Impact’s Top Social Media Reads:

Books on Social Media

Books on Paid Social Media

There’s a wealth of knowledge out there to help you get ahead of the digital marketing game, and this is just  small sample. Have you read one of these books, or found another helpful resource? Let us know! Who knows? Maybe we’ll start an Impact Social Media Book Club!

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Stephen Odom, CEO of The Impact Partnership


Chief Executive Officer

Stephen started in the insurance marketing business in 2001 as a new business consultant. In 2002 he was promoted to Director of Sales and built a 200 million book of business from scratch. By 2005, he was one of the top wholesalers in the country, working with some of the top financial advisors and insurance agents across the USA. In 2008, Stephen was promoted to Co-President of one of the largest IMOs in the country.

In 2011, Stephen continued his entrepreneurship path and co-founded The Impact Partnership, an INC 5000 company. Stephen is responsible for the strategic vision of Impact and is laser-focused on creating a culture of growth for both internal teammates and our amazing customers.

Stephen lives in Kennesaw, GA, with his wife of more than 20 years, Kendra. They are blessed with three beautiful children Katie, Tyler, Anna Brooke, and Laya, their German Shepherd and Luna, their BernieDoodle.