Big Announcement: Supercharge Your Practice in April

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It’s a brand-new month, and we’re excited to make a big announcement: We’re officially declaring April “Digital Marketing Month.” Let’s Get Digital!

Why did we decide to dedicate a whole month to digital marketing? It’s simple, really. We’ve had many conversations with advisors in different phases of practice growth, and we hear the same frustrations repeatedly:

“I’m not sure what digital marketing is.”

“I don’t know how I’d use it for my practice.”

“My clients aren’t online.”

“Where do I start?”

So, we’re going to take the next 30 days to help educate you on exactly what digital marketing is, how you should be using it, and how it can help transform your practice.

How do you get access to this information?

  1. Read our blog every Monday and Thursday for new posts.
  2. Follow us on Facebook for Tech Tuesday to discover innovations and helpful tools to fire up your practice, and every Friday for informative articles, tips, and Facebook Live interviews.
  3. Subscribe to our email list by clicking here to get exciting offers delivered to your inbox every Wednesday. Trust us, you don’t want to miss these!

APRIL 2017 — Digital Marketing Month




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Before we kick off the month, it’s important to take a step back and help you understand what digital marketing is and what it means for your practice.

Digital marketing is a broad term used to describe online marketing methods to digitally connect your company with your audience. Over the month, we’ll touch on most of these tactics and discuss why and how you should implement them for your business in a cost-effective manner. We’ll cover:

  • Search engine optimization
  • Content marketing
  • Paid social media advertising
  • Marketing automation
  • Email marketing
  • And more!

Over the years, our industry has been slower to adapt to these new marketing tactics compared to other industries due to our end demographic. Baby boomers weren’t ready to dive into the latest digital trend because they still preferred to receive their information through traditional channels like direct mail, radio, and TV. However, over the past few years we have seen a shift in online users, and the time has come to also shift our marketing efforts to go where the customers are now.

The internet has become an everyday part of baby boomers’ lives with their focus on information-gathering, shopping for goods and services, and staying connected with friends and family.

Studies have shown that 82% of baby boomers belong to at least one social network with the most popular being Facebook.[1] In fact, they’re 19% more likely to share content on Facebook compared to any other generation.[2]

This generation also loves videos, with over half the baby boomer population watching videos online and 82% of those people watching them on YouTube.[3]

With statistics like these, it’s hard not to get excited about the opportunity you have at your fingertips. Your audience is there; it’s time to make sure your practice is in front of them.

Don’t let your competitors beat you to the punch. Spend the month with us as our team of experts walks you through the best marketing methods to meet your audience and grow your practice.

Let’s Get Digital in 2017!

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Stephen Odom, CEO of The Impact Partnership


Chief Executive Officer

Stephen started in the insurance marketing business in 2001 as a new business consultant. In 2002 he was promoted to Director of Sales and built a 200 million book of business from scratch. By 2005, he was one of the top wholesalers in the country, working with some of the top financial advisors and insurance agents across the USA. In 2008, Stephen was promoted to Co-President of one of the largest IMOs in the country.

In 2011, Stephen continued his entrepreneurship path and co-founded The Impact Partnership, an INC 5000 company. Stephen is responsible for the strategic vision of Impact and is laser-focused on creating a culture of growth for both internal teammates and our amazing customers.

Stephen lives in Kennesaw, GA, with his wife of more than 20 years, Kendra. They are blessed with three beautiful children Katie, Tyler, Anna Brooke, and Laya, their German Shepherd and Luna, their BernieDoodle.