Posted in Marketing | Posted by Impact Partnership
Posted on April 6, 2017Reading Time: 2 minutes
If you could hire an employee whose annual salary was $6,000 and they worked 24/7 (literally), would you hire them?
What if hiring this employee meant you no longer had to spend your days cold calling, appointment confirming, calendar building, educating prospects about services, worrying about connecting with your customers, or collecting and managing client data?
What if this employee could build your online community to increase visibility with prospective clients? Would you hire them?
Thanks to Impact’s exciting partnership with Infusionsoft, an award-winning marketing automation software built exclusively for small business success, you may have just found your newest “employee.”
Instead of juggling multiple marketing platforms like Salesforce, Mail Chimp, and Constant Contact, Infusionsoft allows you to manage all of your CRM and marketing initiatives in one place while bringing eager, qualified leads to the forefront through marketing automation — technology that allows companies to streamline, automate, and measure marketing tasks and workflows so you can increase efficiency and grow revenue. 
In other words, gone are the days of pounding the keyboard for hours and chasing leads with cold calls.
In 2014, TFM&A Insights found that 36% of marketers felt marketing automation’s largest benefit was taking repetitive tasks out of their hands so they can focus on bigger projects in the pipeline. It’s data-driven insight delivered promptly — at any hour — in quantities that help streamline business practices and generate sales.
Know Your Customers Better than Ever
Another benefit of this new “employee” is that it provides key information about your contacts based on their interests rather than assumptions, so you’ll know the most effective ways to discuss your products and services.
Depending on how you generate your contacts — a book offer, a lead generation page, Facebook ads, a dinner seminar, etc. — you can create a funnel of scheduled emails with specific messaging about those topics that interested those contacts in the first place.
Throughout these email funnels, you’re building rapport and confidence with your contacts while automatically developing a profile of their interests within your CRM, earning their trust without having to do repetitive tasks like cold calling or following up.
By the time you reach out to these leads over the phone — if they haven’t already raised their hands — you’ll have all the information you need in your CRM to guide the conversation. And data shows that
personalized emails improve click-through rates by 14% and conversion rates by 10%, meaning you have a greater chance to not only reach your audience but also convert them into customers.
Let Us Handle the Hard Part
We understand that choosing the right marketing automation system can be daunting, and learning new technology and using it effectively may seem overwhelming, but rest assured, we can put your mind at ease. Our partnership with Infusionsoft means that we can work with you, one-on-one, to set up your account and cover everything you need so you can focus on client services and sales.
That $6,000 employee who works around the clock is one you can’t afford to lose. And better yet, if you’re new to Impact or looking to come on board, we’re offering our new advisors their first month of Infusionsoft free. Contact us here to unlock your free month and learn more about how marketing automation can grow your practice or give us a call at (800) 380-5040.
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