Get Creative with your Conference Rooms

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A conference room is an important meeting space for team members and clients of your business. Why not get creative with your conference rooms and give it a fresh look? Depending on your business and company culture, be as creative and unique as you want!

At Impact Partnership, we have the Life Changing Rapid Deployment Fulfillment Center. When you read that, you may think, “Wow! That place has to be super important and really makes a change for someone!” You are right! This is Impact Partnership’s mailroom. We chose strong action words to add emphasis to how important our mailroom is for us, our advisors, and their clients.

The idea of renaming your conference rooms could be like rebranding, but rather than changing a logo or color scheme, you are renaming something normal within your office and applying an emphasis on its importance, reflecting your office’s culture, or paying tribute to influential people and places. Let’s say you have a conference room where you meet with clients. Instead of saying, “Let’s head to the conference room to discuss your future.” You could say, “Let’s discuss your future in the Financial Freedom room. Here, we can add confidence to your retirement.”

Choose a Theme

If you have multiple rooms, try to choose a theme, and stick with it for consistency. Choosing a name and theme for conference rooms is a great team activity, so try to encourage feedback from team members. You can be as serious or silly as you want to be. Here are a few simple themes to get started:

  • Company Culture

You are probably in the field of finances, particularly with annuities and/or life insurance. Try to use names that represent the results of your services when they enter that conference room. Will you be providing financial freedom when your client enters the “Financial Freedom Room”? Or you can use your company values for room names, such as positivity, innovation, or integrity.

  • Location, Location, Location

A landmark in your local community is a good choice to represent your knowledge and appreciation of the area. The landmarks could be iconic buildings, attractions, national or state parks, local areas, and even restaurants or street names. A New York office could have an Empire Room and Rockefeller Room.

  • Colors

This is a fun one to brainstorm because of the possibilities. You might already have a color scheme for the office or individual rooms, but something simple like the Blue Room could be so much more. You could even research the Crayola color that matches the color of the walls or accents in the room like the Moonstone Room, or you can choose a song that mentions blue, such as “Blue Suede Shoes” by Elvis Presley.

  • Action Words

Words that drive an action or provide an expectation are great for conference rooms. An example is The Transformation Room. This room could be where you met with clients, but the Conversation Room is where employees can share a coffee with one another. Remember conversation pits?!

  • Famous People

If someone is revolutionary, why not name a room after them? A local celebrity, someone famous from the area, or an influential figure in the industry would be a great choice. Impact is based in Atlanta and jam-packed with famous people. We could use iconic people such as Martin Luther King Jr., Hank Aaron, or Gladys Knight.

  • Services or Products

If you sell fixed indexed annuities and/or life insurance, you could rename your conference room with specific terms like the Annuity Development Room and Underwriting Room or generalize the benefits of both of these services with the Legacy Room or Wealth Preservation Room.


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Stephen Odom, CEO of The Impact Partnership


Chief Executive Officer

Stephen started in the insurance marketing business in 2001 as a new business consultant. In 2002 he was promoted to Director of Sales and built a 200 million book of business from scratch. By 2005, he was one of the top wholesalers in the country, working with some of the top financial advisors and insurance agents across the USA. In 2008, Stephen was promoted to Co-President of one of the largest IMOs in the country.

In 2011, Stephen continued his entrepreneurship path and co-founded The Impact Partnership, an INC 5000 company. Stephen is responsible for the strategic vision of Impact and is laser-focused on creating a culture of growth for both internal teammates and our amazing customers.

Stephen lives in Kennesaw, GA, with his wife of more than 20 years, Kendra. They are blessed with three beautiful children Katie, Tyler, Anna Brooke, and Laya, their German Shepherd and Luna, their BernieDoodle.