The Importance of Professional Invitations

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As you’ve probably heard time and time again, we strongly believe in creating a well-rounded marketing calendar based on your budget, goals, and demographic. Along with that, one of the most important things to keep in mind is how to represent you and your practice in the best light possible. While this applies to all of your branding, let’s first focus on your client events — specifically invitations.

Your clients know you and your brand. And what better way to keep the relationship going than to keep them engaged with client events? We all want our clients to feel like they are an asset to our organization, because without them, we wouldn’t be an organization at all.

Your clients are the people who will get your name out to like-minded clients by talking about you to friends and family. And isn’t that the goal? We want to help you grow your practice and get more referrals, but we also want you to be greater than your competitors. That’s why nothing we build is average or run-of-the-mill.

Here are some things to remember when considering what direction to take when announcing events to clients:

  • Send physical invitations in addition to emails for the clients who do not pay as much attention to emails.
  • Spend a bit more for top-notch events. Sending something a little different than the folded 8.5 x 11 variety will stand out.
  • Ensure everything you send out looks the best it can. After all, every piece with your name on it represents your brand.
  • Think about the end result. The more high-end and well thought out the design is, the more important the event looks and the more special your clients will feel to be a part of it.

At Impact, we pride ourselves on having the best creative team in the industry. The members of our in-house agency-style team come from different backgrounds outside of this industry and offer innovative and out-of-the-box ideas and designs.

Reach out to your Marketing Manager to discuss your client event plans for the year so we can get started making top-of-the-line pieces to represent you and your practice!

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Stephen Odom, CEO of The Impact Partnership


Chief Executive Officer

Stephen started in the insurance marketing business in 2001 as a new business consultant. In 2002 he was promoted to Director of Sales and built a 200 million book of business from scratch. By 2005, he was one of the top wholesalers in the country, working with some of the top financial advisors and insurance agents across the USA. In 2008, Stephen was promoted to Co-President of one of the largest IMOs in the country.

In 2011, Stephen continued his entrepreneurship path and co-founded The Impact Partnership, an INC 5000 company. Stephen is responsible for the strategic vision of Impact and is laser-focused on creating a culture of growth for both internal teammates and our amazing customers.

Stephen lives in Kennesaw, GA, with his wife of more than 20 years, Kendra. They are blessed with three beautiful children Katie, Tyler, Anna Brooke, and Laya, their German Shepherd and Luna, their BernieDoodle.