As you’ve probably heard time and time again, we strongly believe in creating a well-rounded marketing calendar based on your budget, goals, and demographic. Along with that, one of the most important things to keep in mind is how to represent you and your practice in the best light possible. While this applies to all of your branding, let’s first focus on your client events — specifically invitations.
Your clients know you and your brand. And what better way to keep the relationship going than to keep them engaged with client events? We all want our clients to feel like they are an asset to our organization, because without them, we wouldn’t be an organization at all.
Your clients are the people who will get your name out to like-minded clients by talking about you to friends and family. And isn’t that the goal? We want to help you grow your practice and get more referrals, but we also want you to be greater than your competitors. That’s why nothing we build is average or run-of-the-mill.
Here are some things to remember when considering what direction to take when announcing events to clients:
- Send physical invitations in addition to emails for the clients who do not pay as much attention to emails.
- Spend a bit more for top-notch events. Sending something a little different than the folded 8.5 x 11 variety will stand out.
- Ensure everything you send out looks the best it can. After all, every piece with your name on it represents your brand.
- Think about the end result. The more high-end and well thought out the design is, the more important the event looks and the more special your clients will feel to be a part of it.
At Impact, we pride ourselves on having the best creative team in the industry. The members of our in-house agency-style team come from different backgrounds outside of this industry and offer innovative and out-of-the-box ideas and designs.
Reach out to your Marketing Manager to discuss your client event plans for the year so we can get started making top-of-the-line pieces to represent you and your practice!
