Holidays always present the best opportunity to show client appreciation, especially Valentine’s Day. Sending small gifts or a simple message will go a long way with a client. This is your chance to show that you have built a relationship with them and not just a business transaction. You can even go the extra step and personalize the gifts. Have a client that is vegan? Send them some vegan cookies! They’ll love that you remembered their unique qualities and interests. Some rebating laws vary based on states, so be sure to check your state guidelines on gifting and rebating to clients or prospects.
1. Thank You Card
A thank you card is a classic choice for client appreciation on Valentine’s Day! First, choose or create a themed card that will impress your clients with your attention to detail. Second, include a hand-written message to make it personal. Last, always include that you are looking forward to seeing them again. This will help with reengagement if it has been a while since you’ve met.
2. Local Goods
Local businesses offer creative gift ideas for anyone. A local boutique may offer an exclusive selection of locally sourced honey or a hometown brewery may have your client’s favorite beverage. Either way, if you buy locally, you can stimulate the local economy and give back to your clients by supporting local businesses. Your clients will notice and appreciate that you are investing back into your community.
3. Something Sweet
I’d say, “You can’t go wrong with something sweet,” but some dietary restrictions may apply. This is where you can really shine in your knowledge of your client’s interests. You might have noticed that your client always grabs a piece of milk chocolate from the candy bowl up front, so try milk chocolate. However, an assortment of sweets, like chocolates, cookies, or fruits, will guarantee that your client will find something they like. It’s always best to avoid nuts though, just to be safe.
4. Donate to Charity on Customer’s Behalf
Donating is always appreciated, and you should donate whenever you can, but donating to a charity on your customer’s behalf can leave an impact. For Valentine’s day, donate to local charities or organizations and let your client know you have donated in their name. This is great way to pay it forward for your clients who have been supporting you and your business.
5. Branded Swag
Everyone loves free stuff, but it must be practical. Some of your branded swag, such as a coffee mug, water bottle, or face mask (thanks 2020) are great ideas. These are useful gifts and every time your client uses it; they will think of you. This is a great way to show client appreciation, but also keep your presence in the foreground.
6. Text Messaging
If you utilize a text messaging system with your prospects or clients, then a simple text message is a quick and inexpensive way to show your appreciation. The text message on Valentine’s Day should be short and sweet too. Something as simple as “Happy Valentine’s Day to you and your loved ones!” or maybe a branded image or video wishing them a happy holiday.
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