Media Marketing

Media in your Marketing Strategy

Media is a major part of this technological world that we all live in. Internet usage is on the rise and harnessing the power of media in your marketing strategy is key to gain recognition. The addition of podcasts, radio, television, or video into your marketing could make you a local financial celebrity.

Radio

Incorporating radio media in your marketing strategy will add credibility with the local community. You could provide a financial guidance that might not be on the local stations. The right radio station, with the right demographic, will reach a large audience of your ideal clients. As most ideal prospects are in the 50+ age range, using radio could be a top producer for lead generation.

Impact’s radio program has 75 to 100 shows every week across the nation with nearly 12 million listeners. The team consists of radio editing specialists, award-winning hosts/producers, talented copywriters, and a savvy media buyer; all working together to produce exceptional financial shows for financial professionals. Impact’s advisors are heard through transmitting radio waves at all hours of the day and night, providing financial assistance to thousands of people every day.

Through the Impact Radio program, you can record in one of our 10 state of the art, in-house radio studios or we can supply you with a high-quality, professional Impact Studio Recording Kit. Either way, the Impact Radio team will launch you into radio success.

“It has revolutionized my business.”

-Jon S., Impact Radio Advisor

Television

In collaboration with local news stations, you could be a financial celebrity, informing the community of your knowledge with television. You can gain credibility sitting beside community icons on local networks and it can entice prospects who tune in for their favorite news broadcast. You can make that connection with your local community by becoming a familiar face that the audience views from the comfort of their own home.

The Impact Television experience consists of renowned hosts, a multi-million-dollar studio, professional make-up artists, and on-air coaching to help you look and sound your best. Live or recorded, you will have all the tools needed for success.

“We want you to come across as the best version of yourself. Our experience, as a team, uniquely positions us to help you accomplish that.”

Mallory Hoff, Impact Television Host

Podcasts

A podcast can offer a lot of flexibility and accessibility to your presence as a financial professional. Compared to radio, podcasts are episodes that are pre-recorded and on-demand. Also, you can upload previously recorded radio shows or audio from your television spots. Therefore, even if your audience missed your real-time show, they could listen at their own convenience.

Impact’s experience with podcasts presents another access point for advisors to connect with clients or prospects. Providing as many avenues as possible for clients and prospects to reach you is the best way to gain community recognition, credibility, and trust.

Video

With video content on the rise, it is a good time to tell your story. Prospects want to know who you are, what your business stands for, and where you stand in their local community. Creating a video that showcases these aspects of your practice will provide an insight to what you have to offer. Video can provide the ability to share it anywhere and anytime. You can upload it to your website and social media, or maybe even create your own YouTube channel of financial tips.

The assistance of the Impact Video team can help you bring your creative vision to life. After our team travels to your office, they will follow you throughout your day, capturing the business and life of your practice. Our goal is to create a visual that encapsulates who you are as a financial professional.

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