Every single day, an estimated 376.4 billion emails are sent worldwide — and most of them never get opened. But there is one type of message that consistently breaks through the noise: timely content. If you want your email marketing to work harder, perform better, and actually get read, this is where your focus should be.
Why Timely Emails Win
Timely emails outperform everything else. According to data from Snappy Kraken, emails built around time-sensitive topics saw a 48.3% higher open rate compared to all other emails on their platform. In a world where the average open rate across industries in 2025 is just 21.5%, this is a massive competitive advantage.
The takeaway? If your message doesn’t feel relevant right now, it’s going to get ignored.
But Here’s the Good News
Email still delivers the highest ROI in digital marketing — as much as $43 for every $1 spent. So the goal isn’t to send more messages — it’s to send better messages.
What Financial Advisors Should Be Talking About Right Now
For the best engagement, you’ll want to focus on contemporary topics which are likely on the minds of your clients. Some of the highest-performing content right now is tied to the new Trump bill and its impact on retirees. A few timely angles include:
- Permanent tax bracket changes
- Adjustments to Social Security
- New “Trump accounts” for grandchildren
Each of these topics gives financial advisors a strong, relevant reason to reach out — and gives readers a reason to open.
Your Next Step
As part of developing your new strategy, pick one timely topic this week and build an email campaign around it. If you want help crafting it faster (and making sure it actually gets opened), the Impact team can support you Drop us a line and someone will follow up — and while you’re on the site, go to our YouTube page and hit like and subscribe so you never miss timely marketing insights.
