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Financial advisors who trust us with their marketing efforts watch their practices transform in all areas — with many doubling production within the first year of working with us.
In 2011, Impact Partnership, LLC opened its doors with one goal in mind: to change lives by helping agents and advisors dramatically grow their practices.
Our founders wanted to provide financial advisors with a strategic partner to help them transform from small-business owners to successful, independent entrepreneurs — making them household names in their communities.
They abandoned the typical IMO’s cookie-cutter tactics and invested in innovation — bringing all resources in-house and pledging to always stay one step ahead of the game.
That’s why we’re able to deliver unsurpassed quality and dynamic Branding, Digital, Radio, and TV strategies that work.
Impact’s success with growing practices is simple: You set your goals, we help you get there, then we’ll help you reach higher.
No gimmicks, no false promises — just a mix of smart, tested marketing strategies and hard work.
Unlike our competitors, we’re with you every step of the way, breaking down barriers and providing you with the blueprint to go beyond building your practice to building your empire.
At Impact, we like predicting the probability of success, which is why we don’t leave things to chance. That’s why we don’t stop at your marketing. Impact gives you an entire team to work on your operations and practice management, so you can achieve operational excellence and cultivate loyal relationships.
No more trusting your brand to lukewarm third parties or wasting time worrying about anything other than what you do best.
Whatever your needs, Impact has the perfect team, already in-house, committed to turning you into your area’s leading financial services authority.
chief executive officer
chief operating officer
SVP of sales & marketing
chief FINANCIAL officer
Chief Compliance Officer
Chief Media Officer
chief executive officer
Impact Partnership CEO Steve Craig is no stranger to founding and leading high-growth, successful companies and charitable organizations. He currently serves on the board of Retirement Wealth Advisors/FormulaFolios, Desire Street Ministry, and His Hands Church.
chief operating officer
With over 15 years of industry experience, Impact President Stephen Odom has generated over $12.5 billion in annuity premium. Stephen enjoys spending time with his wife and three kids and can often be found on the sidelines coaching his children in basketball and baseball and cheering them on in rugby.
SVP of sales & marketing
Thomas is responsible for the overall annuity sales and marketing as Impact’s Senior Vice President of Sales & Marketing. Prior to Impact, he was involved several technology startups and currently sits on the board of CyberLaunch and WMILT. Thomas is an avid pilot and cook.
chief FINANCIAL officer
Ed Williams, Impact’s Chief Financial Officer, has over 23 years of financial experience in public companies and is a Certified Public Accountant and Chartered Global Management Accountant. When not at Impact, Ed enjoys golfing, hunting, and working in his 22.5-acre “yard.” He also received his black belt in Taekwondo at age 54.
Chief Compliance Officer
Impact’s Chief Compliance Officer, Derrick Vermillion, has over 20 years of experience in the financial industry, leading the compliance departments of many top firms. He is a former state securities regulator and an NASD & FINRA alumnus, as well as a member of the Association of Insurance Compliance Professionals and other industry trade organizations. Derrick is passionate about aviation and loves flying as pilot-in-command.
Chief Media Officer
As Impact’s Chief Media Officer, Mark Richards manages our radio and TV department to deliver high-quality media opportunities for advisors to help build their credibility and drive leads. He has worked in the media industry for over 25 years at such companies as ABC Radio and Television, CBS Radio and Viacom, Cox Media, Cumulus Media, and The Walt Disney Company. Mark and his wife are longtime supporters of St. Jude Children’s Research Hospital in Memphis, Tennessee.
SVP of operations
VP of marketing
VP of technology
principal planner
SVP of operations
Kim Skouras is the Senior Vice President of Operations at Impact, managing all of our business service teams to ensure we are processing advisors’ licensing and new business faster than the industry average. Prior to Impact, she worked in the banking industry for 15 years, leading various operations within fraud management departments. She enjoys time with her family exploring state parks and hiking destinations around Atlanta.
VP of marketing
As Impact’s VP of Marketing & Brand Manager, Alex oversees all of marketing, helping the team bring new solutions to advisors’ practices through referral development, digital advertising, branding, and direct mail. Before joining the Impact team, Alex specialized in high-end magazines at a national publishing firm. Originally from North Carolina, Alex enjoys cheering on the Tar Heels with her husband.
VP of technology
With over 20 years of experience working with technology for national and international companies, Impact’s Vice President of Technology, Kevin Sims, is responsible for overseeing the alignment of Impact Partnership’s information technology strategy, services, and operations. When he’s not working, Kevin enjoys spending as much time as he can with his wife, son, friends, and family.
principal planner
As Impact’s Principal Planner, Lori manages every aspect of event planning, including all advisor events and anything involving a great time. She provides advisors with exceptional experiences, whether it’s a training event or an overseas trip. Before joining Impact, Lori spent eight years as an events and promotions manager, curating specialty advisor trips. Lori is an avid traveler and enjoys exploring new places around the world.