Evaluations should be a regular part of your practice, and getting feedback from your clients is an excellent place to start. Not only do your clients know your practice, but they also know your target market – because they are your target market. Building a client advisory board (CAB) is a great way to gauge the efficiency of your practice. It’s also one of the most cost-effective.
Here’s how a client advisory board can work for you:
Create a Client Strategy
Any great marketing strategist will tell you that the first step in building a sound strategy is knowing your ideal client. This includes knowing everything about them, from communication preferences and services they are looking for to how they like receiving your practice’s updates. Information like this is crucial. For example, it can help you determine if you should send a direct mail newsletter or an email.
Build Loyalty and Referrals
Most clients enjoy getting involved. These meetings will be an opportunity to show appreciation for their business and demonstrate that you value their opinions. When you provide a better customer experience, clients are more likely to share your business card with family and friends.
Make Plans for the Future
The main goal of a client advisory board is to generate feedback from clients on how to improve your practice. Advisory boards offer great insight into how well your practice meets the needs of those you work for. What keeps your clients awake at night? Perhaps there is a new service your practice could offer or a new tool you could provide for their added peace of mind.
Now that you know why you should organize a client advisory board, you’ll need to know how to get started. Download our complimentary guide on how to select your client advisory board and host your first appreciation event!
Fill out the form to download our complimentary guide and for more information and learn what the Impact Partnership can do for your business.
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