Facebook ads are one of the few advertising resources that will expose your brand to thousands of people for a low cost, with an average cost of only $0.25 to reach 1,000 people per day.
But that’s just the tip of the iceberg. Facebook’s database is laser-focused and more reliable — the more you pay, the bigger the reward. Rather than sitting back and waiting for leads to search for your business, small business owners are grabbing the steering wheel and getting in front of qualified leads.
If you’ve ever published a Facebook ad, then you may be aware of Lookalike or Custom Audiences. These tools are practically handing you a book of prospects for the picking because they target prospects who share similarities with those already interested in you.
Here’s how to get started:
The behaviors aspect is very important because Facebook is saying, based on the contacts you’ve provided, they’re able to collect similar financial, demographical, and personal interests of new contacts your business could reach.
The next step is making something out of those lookalike audiences:
But how does Facebook collect its data? Is it accurate?
Facebook collects data on all 1.86 billion users on and off the platform — yes, that includes you. Any information from your profile, browsing history, and public data can be collected for Facebook. They do this through partnerships with different organizations, as well as user-generated data you share once you’ve accepted the terms and agreement.
So, Facebook can collect information like retail purchases, your type of phone, your personal interests (‘Like’ buttons and follows), or any public data, making it one of the most powerful online marketing platforms around.
On top of these findings, current data shows 82.3% of baby boomers belong to Facebook and are one of the most active user groups to share content on the platform. This means you need to build a solid Facebook advertisement strategy: segment your lists, create attractive content, test different offers, and build out your leads pages.
If you’re thinking that all of this sounds like a lot of work and time consuming, you’re right. That’s why Impact Partnership will do it all for you. At Impact, we have the talent, tools, and expertise to get you in front of those lookalike audiences to help build your practice.
If you’d like to learn more about this program, click here. A member of our team will be in touch with you on the next steps. And for a limited time, if you’re one of Impact’s new advisors, we’re offering $1000 of Facebook advertising! Call us today at (800) 380-5040. We look forward to supercharging your marketing.