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Digital Marketing

WEBSITE CONTENT, DESIGN, & SEO

Website and computer icon for Impact Partnership
When putting in the hard work with prospects, it’s crucial to have a sharp, beautifully designed, and easy-to-navigate website to serve as a home base for digital leads. Think of your website as your online business card. It’s meant to provide information about your company and services to all who land there, but unlike a business card, it should serve as a lead-capturing tool. We don’t stop at a well-designed website – we also make sure your site is optimized to be better found in online searches.
Lifeplan financial mobile design and code
Hoffman Financial Group mobile design and code
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Hoffman Financial Group website on various devices

EMAIL CAMPAIGNS & AUTOMATION

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Your time is valuable – make email automation and event follow-ups simple with our email campaigns. With each digital campaign we offer, we provide email content for both pre- and post-event, as well as text messaging and email automation.
Abich financial marketing email example
American Retirement Institute email campaign example

PAID & ORGANIC MEDIA

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Social Media Content & Advertising

With our social media program, we’ll post researched social media content and captivating imagery on your company pages to supplement your current social media presence. We also build and manage social media advertising through Facebook, LinkedIn, and YouTube to increase awareness of your company brand and drive leads to your next event.
Hoffman financial group YouTube Channel management
YouTube logo
“I know I’ve been hard on our digital marketing campaign efforts, so with egg on my face I’d like to tell you about the $1M client I just finished with. She googled ‘Financial Advisors in Alpharetta’, read our reviews, signed up, and became a client after one meeting. $600k in annuities, $400k in AUM.”

- Chris H.

SEO and search marketing icon for Impact Partnership

Search Engine Marketing

Paid advertising can be complex – we’re here to help make it simpler. We design Google and Facebook display ads and keyword-based search ads to help our advisors get in front of their target audience, all backed by proven results and thorough research to help spread your message to your ideal market.

Welcome Home Financial Group digital ad comps

IMAGINE YOUR BRAND ONLINE. ASK ABOUT DIGITAL MARKETING WITH IMPACT.

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Stephen Odom, CEO of The Impact Partnership

STEPHEN ODOM

Chief Executive Officer

Stephen started in the insurance marketing business in 2001 as a new business consultant. In 2002 he was promoted to Director of Sales and built a 200 million book of business from scratch. By 2005, he was one of the top wholesalers in the country, working with some of the top financial advisors and insurance agents across the USA. In 2008, Stephen was promoted to Co-President of one of the largest IMOs in the country.

In 2011, Stephen continued his entrepreneurship path and co-founded The Impact Partnership, an INC 5000 company. Stephen is responsible for the strategic vision of Impact and is laser-focused on creating a culture of growth for both internal teammates and our amazing customers.

Stephen lives in Kennesaw, GA, with his wife of more than 20 years, Kendra. They are blessed with three beautiful children Katie, Tyler, Anna Brooke, and Laya, their German Shepherd and Luna, their BernieDoodle.