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Educational Event Marketing

Just like you diversify your client’s portfolios, we believe that diversifying your event marketing with seminars, educational events, and webinars can help establish you as the financial educator in your community and reach previously untouched audiences. That’s why we provide several different avenues for educating your community on how to retire well.

AMERICAN RETIREMENT INSTITUTE

American Retirement Institute Logo

American Retirement Institute (ARI) is a national brand designed to provide educational courses across the U.S., wherever we have ARI educators. ARI offers classroom-style courses designed to give pre-retirees and retirees in your community a detailed overview of common retirement topics, including income in retirement, taxes, health care, long-term care, estate planning, Social Security, and more. Held in local libraries, colleges, and universities, these education-focused courses provide value to those in your community looking for retirement education while creating a natural introduction to your practice through each attendee’s separate Lab Session. Each attendee also receives a workbook and syllabus.

ARI mock examples of assets

What You Get:

  • Two different course offerings
  • Credibility through a national brand
  • Workbooks & syllabus for each attendee
  • PowerPoint presentation
  • Facebook advertisements
  • Direct mailer
  • Prospecting letter
  • Press Kit to explain the program to schools, community centers, universities, etc.

SEMINARS

Don’t reinvent the wheel. From new tax policies to Social Security, we offer various plug-and-play campaigns that you can use to reach your prospects with helpful content and turnkey advertising.

MAILERS

Seminar mailer example

DIGITAL ADS

Seminar Digital Ad Example

MAILERS

Seminar mailer example

SOCIAL POSTS

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BECOME THE FINANCIAL EDUCATOR IN YOUR COMMUNITY.

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Stephen Odom, CEO of The Impact Partnership

STEPHEN ODOM

Chief Executive Officer

Stephen started in the insurance marketing business in 2001 as a new business consultant. In 2002 he was promoted to Director of Sales and built a 200 million book of business from scratch. By 2005, he was one of the top wholesalers in the country, working with some of the top financial advisors and insurance agents across the USA. In 2008, Stephen was promoted to Co-President of one of the largest IMOs in the country.

In 2011, Stephen continued his entrepreneurship path and co-founded The Impact Partnership, an INC 5000 company. Stephen is responsible for the strategic vision of Impact and is laser-focused on creating a culture of growth for both internal teammates and our amazing customers.

Stephen lives in Kennesaw, GA, with his wife of more than 20 years, Kendra. They are blessed with three beautiful children Katie, Tyler, Anna Brooke, and Laya, their German Shepherd and Luna, their BernieDoodle.