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Posted in Blog | Posted by Impact Partnership

Client Advisory Boards: A New Kind of Loyalty Program

Posted on June 23, 2016

Reading Time: 2 minutes

When was the last time you stopped to evaluate your practice?

Has it been 6 months? A year? More than a year?

No matter how long it’s been, it’s never too late to make it a habit. Evaluations should be a regular part of your practice, and getting feedback from your clients is an excellent first place to start.

Not only do your clients know your practice, they know your target market – because they are your target market. Building a client advisory board (CAB) is a great way to gauge the efficiency of your practice, and it’s also one of the most cost-effective.

Here’s how CABs can work for you:

  • Create a strategy. Any great marketer will tell you that the first step in building a sound strategy is knowing your ideal client. This includes knowing everything about them, from communication preferences and what services they are looking for to how they like receiving your practice’s updates. Information like this is crucial, and it can help you determine if you should send a direct mail newsletter or an email.
  • Build loyalty and referrals. Most clients enjoy getting involved. These meetings will be an opportunity to show appreciation for their business and demonstrate that you value their opinions. When you provide a better customer experience, clients are more likely to share your business card with family and friends.
  • Make plans for the future. The main goal of establishing a CAB is to generate feedback from clients on how to improve your practice. Advisory boards offer great insight into how well your practice is meeting the needs of those you work for. What keeps your clients awake at night? Perhaps there is a new service your practice could offer or a new tool you could provide for their added peace of mind.

Now that you know why you should organize a client advisory board, you’ll need to know how. Contact Impact to receive your complete guide on how to select your CAB and host your first appreciation event.

For insurance professional use only. Not for distribution to members of the public.

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