Every now and then, you see a commercial so clever you think, “Why didn’t I come up with that?” One idea that recently caught our attention featured a couple discussing retirement while two miners shout from underground, “You’re sitting on a gold mine!” It was memorable, effective—and a great reminder that inspiration is everywhere.
However, as financial advisors, we face a unique challenge: the most entertaining concepts often aren’t compliant. That doesn’t mean you can’t create standout ads—you just need the right creative approach. So today, we’re breaking down four ideas that help you transform everyday inspiration into unique, compliant marketing that resonates.
Idea #1: “Lazy Money”
Inspired by family dynamics many clients know all too well.
We’ve all heard stories of baby boomers whose adult children are still living at home, playing video games with no real direction. It may be uncomfortable to talk about—but it’s relatable.
That idea sparked the “Lazy Money” concept. Just like that 30‑something on the couch, many people have CDs, savings accounts, or old annuities sitting around doing nothing. Low interest rates, stagnant growth, and no help against inflation—sound familiar?
Your message: Give your lazy money a 15% boost with a better-performing annuity option.
It’s simple, visual, and instantly clicks with the audience.
Idea #2: The “Fixer Upper”
Because financial planning can be a renovation project, too.
Home improvement shows are wildly popular, and they strike a universal chord—taking something outdated and transforming it into something valuable.
That’s exactly what you can do with retirement assets that aren’t pulling their weight. CDs, savings accounts, and old annuities often function like a neglected house. With the right strategy—like an upgraded annuity—they can become something far more useful.
Your message: Use a proven financial “fixer-upper” strategy to turn underperforming money into something you can actually build on.
Idea #3: The “Financial Multi‑Tool”
Inspired by the everyday items in your glove compartment.
Most people have a Swiss Army knife or multi-tool somewhere in their car. One tool, many uses.
You can use the same concept to talk about hidden opportunities inside existing retirement accounts. With the right repositioning strategy, those old CDs or annuities can become true multi-tools—offering growth, liquidity, long‑term care advantages, and legacy benefits.
Your message: Unlock the multi-purpose potential within your current retirement savings.
Idea #4: Discover Your Hidden Treasure
Because people love a good treasure hunt, but not the danger that comes with it.
Hidden treasure stories almost always involve risk, danger, and complicated clues. But what if your audience already has a “treasure” without knowing it?
Many clients have untapped value in their retirement savings—and don’t need to search through caves or decode ancient maps to find it.
Your message: You may already be sitting on hidden financial treasure—let us help you uncover it simply and safely.
Final Thoughts: Start with What Inspires You
All four ideas above came from some creative brainstorming. With a little imagination, you can turn nearly any everyday moment—TV shows, household items, movie plots—into a powerful, compliant story that grabs attention.
Have fun, get creative, and start building your next great commercial!
If you’re looking for more inspiration, explore our “Selling with Stories” series, and make sure to subscribe to our channel so you never miss new ideas and videos designed to keep your marketing fresh and effective.
