Happening Now! FinCon 2017

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Over the next few days, some of the financial industry’s biggest names in money media are gathering in Dallas for FinCon 2017. The event teaches thousands of financial advisors how to navigate the media in a way that promotes a positive money message, which can lead to smarter marketing choices and greater ROIs.

At FinCon, individuals learn how to create, promote, and profit from the media with experts and breakout panels that help financial advisors craft quality content and get in front of the right people.

FinCon stresses the importance of digital content and how it can strengthen your brand and grow your practice. The expo helps attendees tie everything together, from blogs to podcasts and everything in between, creating one big, cohesive picture for potential clients to view.

With specialized tracks to choose from, all attendees can focus on the area that they would like to learn more about. There’s one track just for financial advisors and another for money conversations, so you know how to effectively reach out to prospects on radio or television without talking over their heads.

To learn more about FinCon, check out their website, FinConExpo.com, and follow the event on Twitter with the hashtags #FinCon and #FinCon2017.

If you’re not lucky enough to attend FinCon this year, you can always reach out to your marketing manager to discover how we can optimize your digital presence and catapult your radio or TV program forward.

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Stephen Odom, CEO of The Impact Partnership


Chief Executive Officer

Stephen started in the insurance marketing business in 2001 as a new business consultant. In 2002 he was promoted to Director of Sales and built a 200 million book of business from scratch. By 2005, he was one of the top wholesalers in the country, working with some of the top financial advisors and insurance agents across the USA. In 2008, Stephen was promoted to Co-President of one of the largest IMOs in the country.

In 2011, Stephen continued his entrepreneurship path and co-founded The Impact Partnership, an INC 5000 company. Stephen is responsible for the strategic vision of Impact and is laser-focused on creating a culture of growth for both internal teammates and our amazing customers.

Stephen lives in Kennesaw, GA, with his wife of more than 20 years, Kendra. They are blessed with three beautiful children Katie, Tyler, Anna Brooke, and Laya, their German Shepherd and Luna, their BernieDoodle.