You know those seminars where everyone is constantly checking the clock, attendees are constantly checking in with their cell phones, and the presenter drones on in monotone for what seems like hours?
To prevent this from happening to you, we’ve spoken with advisors all over the country to come up with three tips to help you dominate your next seminar:
Your Appearance Matters
Money is serious business. Dressing professionally and with a purpose will let your attendees know you’re the right person for the job. Paying attention to the little details — like polishing your shoes, wearing a belt, and sprucing up your hair — will show that you attend to even the smallest details.
However, appearance goes beyond your outfit and accessories. The seminar room should also be professional and attractive to the eye. Dump the fake flowers and out-of-date decor. Make sure you have a large presentation screen that can easily be seen from any angle. Use a microphone system to ensure that everyone can hear you. And remember the small touches, like a laser pointer. These extra details give you the professional presence that attendees will appreciate.
Brand Yourself at Every Opportunity
One of the most important features is an overall professional appearance. Branded banners, pens, hats, and mugs show you’re an established business with a reach beyond the conference room.
However, this professional appearance also extends to your PowerPoint presentation. A custom presentation designed to match and display your brand offers the look and feel of a true professional. You want to ensure your attendees have a reason to pay attention. Give attendees the main points (along with those branded pens and notepads) so they can write down the important details.
Make Your Presentation Interactive
While the appearance of the presenter, the room, and the presentation are all crucial details, the most important aspect is the effectiveness of your presentation.
The key to keeping your attendees’ attention is making your presentation interactive. Play games like retirement trivia. Give out prizes for correct answers (though be sure to check your state statutes for gift-giving limits). Make attending and participating fun.
Use material developed with input and influence from a proven producer. By using techniques that have been researched and tested for success, you’ll know the presentation is boiled down to its most important points that people will respond to and appreciate.
With these three tips to presentation perfection and a little preparation from a solid checklist, your next seminar should go off without a hitch. If you want more seminar tips, check out Impact’s YouTube page and subscribe today!
