The Surprising Link Between Chocolate Chip Cookies and Your Practice

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It’s National Chocolate Chip Cookie Day! While this micro-holiday may seem like it has nothing to do with you and your practice, there’s a good reason you should pay attention to the sweet star of this celebrated day.

Your clients and prospects are the lifeblood of your business and should be seen and treated as relationships, not transactions. Serving fresh-baked cookies when you have client meetings is a simple gesture that will be remembered long after the client or prospect leaves your office.

But there’s something more to this offering than great customer service.

The smell of fresh-baked cookies can trigger familiar memories of being in the kitchen with a mother or grandmother baking delicious treats. These nostalgic ties aren’t just coincidence — there’s science behind why we cherish these aromas. Since olfactory response is linked to the brain’s emotional center, even a small whiff of a certain scent can cause a flood of positive emotions linked to happy memories. Imagine if your clients started thinking of YOU every time they smelled fresh-baked cookies?

So, how am I supposed to bake chocolate chip cookies in my office?

We realize that most advisors don’t have a full-blown kitchen in their office to bake cookies, but there is a solution! Otis Spunkmeyer makes an oven similar to a toaster oven that will allow you to bake delicious cookies no matter the size of your office. You don’t even have to bake them from scratch! All you need is the oven and some “break and bake” dough to get you started.
Just about everyone likes a sweet treat. Consider offering your clients and prospects fresh cookies and serving them on a branded napkin with a hot cup of coffee or tea.

Contact your marketing manager today for more information about setting up your office to be the best smelling one on the block!

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Stephen Odom, CEO of The Impact Partnership


Chief Executive Officer

Stephen started in the insurance marketing business in 2001 as a new business consultant. In 2002 he was promoted to Director of Sales and built a 200 million book of business from scratch. By 2005, he was one of the top wholesalers in the country, working with some of the top financial advisors and insurance agents across the USA. In 2008, Stephen was promoted to Co-President of one of the largest IMOs in the country.

In 2011, Stephen continued his entrepreneurship path and co-founded The Impact Partnership, an INC 5000 company. Stephen is responsible for the strategic vision of Impact and is laser-focused on creating a culture of growth for both internal teammates and our amazing customers.

Stephen lives in Kennesaw, GA, with his wife of more than 20 years, Kendra. They are blessed with three beautiful children Katie, Tyler, Anna Brooke, and Laya, their German Shepherd and Luna, their BernieDoodle.