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Posted in Inside Impact | Posted by Impact Partnership

The Surprising Link Between Chocolate Chip Cookies and Your Practice

Posted on May 15, 2017

Reading Time: 2 minutes

It’s National Chocolate Chip Cookie Day! While this micro-holiday may seem like it has nothing to do with you and your practice, there’s a good reason you should pay attention to the sweet star of this celebrated day.

Your clients and prospects are the lifeblood of your business and should be seen and treated as relationships, not transactions. Serving fresh-baked cookies when you have client meetings is a simple gesture that will be remembered long after the client or prospect leaves your office.

But there’s something more to this offering than great customer service.

The smell of fresh-baked cookies can trigger familiar memories of being in the kitchen with a mother or grandmother baking delicious treats. These nostalgic ties aren’t just coincidence — there’s science behind why we cherish these aromas. Since olfactory response is linked to the brain’s emotional center, even a small whiff of a certain scent can cause a flood of positive emotions linked to happy memories. Imagine if your clients started thinking of YOU every time they smelled fresh-baked cookies?

So, how am I supposed to bake chocolate chip cookies in my office?

We realize that most advisors don’t have a full-blown kitchen in their office to bake cookies, but there is a solution! Otis Spunkmeyer makes an oven similar to a toaster oven that will allow you to bake delicious cookies no matter the size of your office. You don’t even have to bake them from scratch! All you need is the oven and some “break and bake” dough to get you started.
Just about everyone likes a sweet treat. Consider offering your clients and prospects fresh cookies and serving them on a branded napkin with a hot cup of coffee or tea.

Contact your marketing manager today for more information about setting up your office to be the best smelling one on the block!

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