Welcome to the New Wave of Sales and Event Marketing

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At Impact, we spend a lot of time brainstorming the next big thing to take our clients’ practices to the next level. This year, we partnered with one of our top producers to launch an adult education course that is producing real results across multiple markets.

This isn’t your average dinner seminar or workshop. Over this two-night event taught on a college campus, prospects pay to learn about retirement from you, the educator with retirement knowledge, allowing you the opportunity to spend five hours connecting and building relationships with them.

Because of this new environment, prospects that may have been skeptical of you in a seminar environment can let their guard down as you build trust during the course. When you meet these potential clients in class, you’re meeting people who see real value in what you have to offer and are anxious to hear what you have to say.

Boost Visibility by Providing Value

Not only is this program facilitating a different environment for you to meet new prospects but also allowing you to gain recognition in your community by offering an important service. Prospects come to learn, eager to hear about strategies to help protect their assets against market risk and taxes. In turn, we’ve seen increased interest in our advisors’ practices, the likes of which we haven’t seen from a typical dinner seminar.

With this course, you’re providing a service that helps educate adults on serious issues they can face in retirement and showing them the importance of tools they may not have even known about, such as assets under management with FFI, life target premium, and annuities. Because it’s truly a holistic approach to financial planning through education, we cover all asset classes.

Call us today at (800) 380-5040 to learn more about this exciting opportunity that’s showing real results.

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Stephen Odom, CEO of The Impact Partnership


Chief Executive Officer

Stephen started in the insurance marketing business in 2001 as a new business consultant. In 2002 he was promoted to Director of Sales and built a 200 million book of business from scratch. By 2005, he was one of the top wholesalers in the country, working with some of the top financial advisors and insurance agents across the USA. In 2008, Stephen was promoted to Co-President of one of the largest IMOs in the country.

In 2011, Stephen continued his entrepreneurship path and co-founded The Impact Partnership, an INC 5000 company. Stephen is responsible for the strategic vision of Impact and is laser-focused on creating a culture of growth for both internal teammates and our amazing customers.

Stephen lives in Kennesaw, GA, with his wife of more than 20 years, Kendra. They are blessed with three beautiful children Katie, Tyler, Anna Brooke, and Laya, their German Shepherd and Luna, their BernieDoodle.