Brand Strategy

MARKETING STRATEGY

A Plan Just for You

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Your Own CMO

A designated Advisor CMO will assist you in your marketing initiatives and keep you updated on new strategies to implement based on your specific financial practice. They’ll find what you are good at and make you better. If you are struggling in a particular area, they will coach you to be more successful.

CREATIVE BRANDING

It's not just a logo

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Brand Discovery

Branding for your financial practice can show your community who you are and what your community means to you. A brand refresh could even boost reengagement within your area. It’s time to discover what your brand can do and how it can captivate prospects.
Before After
Before After
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Before After
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Print

Once you’ve discovered your financial practice’s brand, we can print it on almost anything – you name it. You can impress prospects with an embossed business card, intrigue potential seminar attendees with eye-catching mailers, and leave a memorable impression with branded swag for clients.
Ashton Financial print brochure by Impact Partnership
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Print comp of Scottsdale Wealth Services by Impact

VIDEO

Tell your story

Impact Partnership employee in the TV studio at our offices
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Promotional Video Content

Our videographers will visit your office and capture the essence of your business and the values you stand by. Use videos on your website, social media, or however you’d like to show prospects who you are and your role in their community.

Behind the Scenes With Impact Video

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Stephen Odom, CEO of The Impact Partnership

STEPHEN ODOM

Chief Executive Officer

Stephen started in the insurance marketing business in 2001 as a new business consultant. In 2002 he was promoted to Director of Sales and built a 200 million book of business from scratch. By 2005, he was one of the top wholesalers in the country, working with some of the top financial advisors and insurance agents across the USA. In 2008, Stephen was promoted to Co-President of one of the largest IMOs in the country.

In 2011, Stephen continued his entrepreneurship path and co-founded The Impact Partnership, an INC 5000 company. Stephen is responsible for the strategic vision of Impact and is laser-focused on creating a culture of growth for both internal teammates and our amazing customers.

Stephen lives in Kennesaw, GA, with his wife of more than 20 years, Kendra. They are blessed with three beautiful children Katie, Tyler, Anna Brooke, and Laya, their German Shepherd and Luna, their BernieDoodle.