Congratulations! You now have an impressive website to point your clients and prospects to when they have questions about you and your services.
Now the question is: Do website visitors feel “at home” on your site, or do they come in the front door (your home page), see something they don’t like, and immediately leave?
There’s a tool (and an app!) to determine what kind of activity is going on behind the scenes. It’s called Google Analytics — and it’s FREE!
Google Analytics is a platform for monitoring traffic and usage of your website. It allows you to view how many users access your site, how long they stayed, and what pages they viewed within a certain period of time. This provides valuable data for marketing and advertising strategies that better align your web presence for your business.
How do I access Google Analytics?
- Create a Google Account by visiting: https://accounts.google.com/signupwithoutgmail.
- Check your email for your invitation.
- Go to google.com/analytics/.
- Click Sign-In > Google Analytics in the top right.
- Sign in with the Google Account created in Step 1.
- Once logged in, click Audience > Overview in the sidebar.
What does all of this information mean?
The terms below are the ones that are most commonly used and what you should be most familiar with:
- Pages/Visit – The higher, the better!
- Average Visit Duration – Generally, a visit of 2 minutes or more is great.
- Bounce Rate – A bounce is when someone looks at one page, then leaves. In most cases, you want to see a Bounce Rate below 50%.
How do I set the time period to track the data I want?
Generally, tracking data over a 30-day period is sufficient. If you are running any sort of campaign via your website, you can adjust accordingly:
- In the top left, click the date range.
- Set the dates to the time you’d like to analyze, and click Apply.
- The view now reflects data for the time period selected. For the graph at the top, you can space the data points out by Hour, Day, Week, and Month.