Congratulations! You now have an impressive website to point your clients and prospects to when they have questions about you and your services.
Now the question is: Do website visitors feel “at home” on your site, or do they come in the front door (your home page), see something they don’t like, and immediately leave?
There’s a tool (and an app!) to determine what kind of activity is going on behind the scenes. It’s called Google Analytics — and it’s FREE!
Google Analytics is a platform for monitoring traffic and usage of your website. It allows you to view how many users access your site, how long they stayed, and what pages they viewed within a certain period of time. This provides valuable data for marketing and advertising strategies that better align your web presence for your business.
The terms below are the ones that are most commonly used and what you should be most familiar with:
Generally, tracking data over a 30-day period is sufficient. If you are running any sort of campaign via your website, you can adjust accordingly: